Corporate Value Associates Asia


Not your typical boutique


The privately held Corporate Value Associates (CVA) calls itself a "global strategy boutique", and indeed, its 300 professionals are spread across the globe. Unlike many boutique consultancies, however, CVA does not divide its professionals into functional groups-its employees are generalists, though many have specific industry expertise. The firm was founded in 1987 by partners Paul-André Rabate, Didier Pain and Laurent Noual.

From the outset, the trio wanted to take a new approach to consulting. While they were willing to work with traditional approaches like EVA (economic value added), TSR (total shareholder return) and CVA (cash value added-not to be confused with the acronym for the firm's name), they believed that overuse of these methodologies results in nothing more than a list of indicators-not management of the people and systems that make up an individual business. Another common pitfall, according to CVA, was "an almost obsessive focus on delivering value to shareholders alone", thereby ignoring other stakeholders like clients, customers and employees.

Having celebrated the 20th anniversary of its founding in 2007, the firm has grown from just four initial clients spread across four different cities (Amsterdam, Boston, Paris and London).  Today, it has 17 offices around the world, including 8 in the Asia Pacific region. It also has two U.S. offices (one of which affiliate Dean & Company calls home), multiple locations in Europe, and a single African office in Morocco. Through this global network, CVA is active in more than 30 countries.

Upon the firm's anniversary, Rabate reminisced, "Our ambition was to have a creative firm who uses a structured, methodological approach to deliver rigorous results. Twenty years on, and in spite of the strong pressure to standardize and compromise, we remain more committed than ever to bringing our clients this unique dose of creativity and rigor". Looking to the future, Rabate continued, "We will not sacrifice our dose of global connectedness, rigorous creativity, diversity or the trust relationships we build".


Reaching Asia 

Bruno Sallé is a senior partner and the managing director of CVA Asia Pacific. He joined the firm in 1989 and worked in Europe until 1992, when he led the development of CVA's Asia Pacific network. Singapore was the firm's first office in Asia, established in 1992 to take advantage of the expanding regional markets. In the years since, this location has served as a launching point for the firm's business across the Asia Pacific region, with the establishment of offices in Melbourne in 1993, Shanghai in 1996, Tokyo in 1999, Sydney in 2000, Seoul in 2001, Beijing in 2006 and Hong Kong in 2010. Sallé himself has been focused on the financial services industry for the past decade, having assisted clients including the leading financial institutions in Australia, Korea, the U.K., France and the U.S.

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Corporate Value Associates Asia

Level 19, 303 Collins Street
Melbourne 3000
Phone: +61-3-8624-2600
Fax: +61-3-8624-2699


  • Employer Type: Private
  • Founder & Managing Partner: Paul-André Rabate
  • 2009 Employees: 300

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