Storied California firm Loeb & Loeb's primary claim to fame
is its renowned Entertainment and Media Practice, though its
multi-service offerings include nationally recognized practices in
the areas of advertising and marketing, technology, trusts and
estates, intellectual property, real estate, and nonprofit law. The
firm is counsel to Fortune 500 companies and major players
like Amazon.com, Google, Visa, Toyota, NCAA, Hoffmann-La Roche,
T-Mobile, Bank of America, and Warner Music Group, as well as
clients ranging from emerging companies to high-net-worth
individuals and families.
From L.A. to Hong Kong
Loeb & Loeb's century-plus history officially began in 1909
when brothers Edwin and Joseph Loeb founded their eponymous firm.
Joseph Loeb also helped to found the Academy of Motion Picture Arts
and Sciences in a move that would set the tone for the firm's
future. Renowned movie studio Metro Goldwyn-Mayer was among the
firm's early clients, along with Cedars-Sinai Medical Center and
Union Bank of California. The firm remained only in California
until Loeb & Loeb acquired its New York location through a 1986
merger with Hess Segal. Its expansion into Nashville in 1994 proved
fruitful for its Music Industry and Entertainment and Media
Practices. Chicago was next, with the 2003 acquisition of a
five-lawyer IP boutique. The firm cemented its two decade-long
presence in China with the 2009 opening of an office in Beijing, a
move which jumpstarted the firm's Asia and International practices.
The same year saw the creation of the Washington DC office, a prime
location to handle energy, regulatory, and transactional matters.
The firm's Asia practice later expanded with the addition of
a Hong Kong office.
Today Loeb & Loeb's Entertainment and Media practice
continues to go strong, having been repeatedly recognized as "Law
Firm of the Year" in Entertainment Law by U.S. News & World
Report. The firm does well for itself overall, having been
recognized by Law360 as a "California Powerhouse,"
included on the National Law Journal's "Intellectual
Property Hot List," and top-ranked by The Legal500 United
States and The Best Lawyers in America in a variety
of different practice categories.
Loeb & Loeb has provided entertainment, trusts and estates
and intellectual property counsel to some of the world's most
recognized individuals and families, including directors Alfred
Hitchcock and Woody Allen; music icons Johnny Cash, and Elvis
Presley; Star Trek creator Gene Roddenberry; boxer
Muhammad Ali; publishing mogul William Randolph Hearst; the Getty
family; hotelier Conrad Hilton; and the estates of J.R.R. Tolkien,
Frank Sinatra, and Marilyn Monroe.
With a record like that, it's no wonder Loeb & Loeb has the
run of legal Hollywood with relationships with almost every major
studio in Tinseltown-including Twentieth Century Fox, Paramount
Pictures, Sony Pictures, DreamWorks, and MGM Studios and major
industry organizations, including the Sundance Film Institute, the
Recording Academy, and the Academy of Motion Picture Arts and
It's not just the American entertainment industry that Loeb
& Loeb is involved with. The firm plays a leading role in the
development of China's emerging entertainment industry and
negotiated several projects for revered Chinese director Zhang
Yimou's Beijing film company's top-grossing Chinese film The
Flowers of War, including U.S. film distribution and the
hiring of dark knight Christian Bale.
In addition to Loeb & Loeb's extensive entertainment
practice, the firm boasts one of the largest trusts and estates
practices in the nation. In the high-profile probate battle of
2016, the firm served as lead trial counsel to Sumner
Redstone-controlling shareholder of Viacom Inc. and CBS
Corp.-securing a complete dismissal of the matter after just a
single day in court.
The firm's nationally recognized real estate practice represents
major commercial real estate landlords and tenants, property owners
and developers on both coasts, handling the full range of
transactions, as well as real estate litigation and land use
matters. The team advised the landlord/property owner in a 1.2
million square-foot Midtown Manhattan lease for media giants
21st Century Fox and News Corp - one of the largest
leasing deals in the market this year.
The firm also has a deep legacy of pro bono service in the
communities it serves. Loeb & Loeb was instrumental in
overturning a 1981 redistricting plan by the Los Angeles County
Board of Supervisors that discriminated against millions of Latino
county residents, which allowed the subsequent election of the
first Latina board member. The firm is actively involved with the
Veterans Assistance Project, through which it has helped numerous
veterans of the U.S. Armed Forces in obtaining disability benefits
from the U.S. Department of Veterans Affairs. In 2016, Loeb &
Loeb received the "LFC Champion" award from Lawyers for Children in
recognition of its long history of pro bono work with the
organization's young clients, including representation in adoption
proceedings, custody hearings and foster care placement matters.
The firm is also recipient of the California State Bar President's
Pro Bono Service Award for its extensive refugee asylum work.