Dreyfus Corporation

THE SCOOP

The lion at Wall Street

Dreyfus Corporation doesn't exactly own the lion's share of Wall Street's investment business, but it does have a mean growl.  The New York-based firm, which is well known for its lion logo, was founded in 1951 and in 1994, merged with the much larger Mellon Financial Corporation.  The firm also invests in equities and corporate, municipal and government debt and offers variable and fixed annuities, IRAs, cash-management tools and separate account management sold through broker-dealers, financial advisors, fund supermarkets, banks and other distributions.  Dreyfus has also garnered several awards for its performance.  In May 2008, the firm was named a top five tax-exempt institutional U.S. asset manager by Pensions & Investments magazine (which also named the company as a top 15 global asset manager in October 2008).  In July 2008, Dreyfus was named a top 10 U.S. asset manager by Institutional Investor magazine.  Additionally, the firm was ranked as the No. 2 domestic institutional cash manager by iMoneyNet in December 2008.  As of June 30, 2009, the firm itself had $450 billion in assets under management.

Establishing the lion’s kingdom

The Dreyfus Corporation got its start in 1947 when its founder, Jack Dreyfus, founded a brokerage house in New York City called Dreyfus & Co.  In 1951, Dreyfus developed an interest in the concept of mutual funds and purchased a small management company called John G. Nesbett & Co. which offered a common-stock fund named the Nesbett Fund Incorporated.  Dreyfus & Co. became the Dreyfus Corporation, and the Nesbett Fund was dubbed Dreyfus Fund Incorporated.  Fifteen years later, Dreyfus went public.  Dreyfus prides itself as being one of the first mutual-fund companies to launch a retail-advertising campaign in 1957.  A year later, Dreyfus made a splash when it brought out a full-color supplement on The New York Times to attract retail clientele, the same year that the lion became the icon of the company.

The unification of kingdoms

Since then, Dreyfus has been collaborating with other companies in order to expand his “kingdom†in Wall Street.  In 1994, Dreyfus and Mellon Bank Corporation merged and became one of the largest bank and mutual-fund mergers of the decade.  Effectively, Dreyfus became a subsidiary of Mellon Financial.  Yet it didn’t end there; Mellon Financial Corporation underwent a huge merger in July 2007 when it merged with the Bank of New York to form the Bank of New York Mellon Corporation.  The merger also meant that Mellon shifted its location from its former home base of Pittsburgh to New York City.  For Dreyfus, the merger meant increased access to a larger network of investment management professionals.  With the merger complete, Mellon now has access to the Bank of New York's high-net-worth clients who possess a wealth pool of approximately $60 billion.  Gaining the trust of high-net-worth investors is a highly competitive game and with the combination of Mellon's accounts and Bank of America's accounts, it now has an even stronger hold on this elite clientele.

The lion’s roar resonates

In 2006, Dreyfus beefed up its mutual-fund lineup with more than 10 additional funds which focus on equity, fixed income and international markets.  The new funds include the Dreyfus Premier International Bond Fund, the Systematic International Equity Fund, the Dreyfus Premier Small Cap Growth Equity Fund and The Global Alpha Fund, which topped $160 million in assets in its first nine months on the market.  An individual who wants to invest in these new funds needs $1,000 to invest in regular accounts and $750 for individual retirement accounts.  Dreyfus went green in December 2008, when the firm announced the introduction of the Dreyfus Global Sustainability Fund which incorporates companies on the Dow Jones Sustainability Index.  Through this fund, investors can invest in companies that use sustainable practices or make sustainable products in their businesses.

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Dreyfus Corporation


200 Park Avenue
New York, NY 10166
Phone: (212) 922-6030
Fax: (212) 922-7533
www.dreyfus.com

STATS


  • Employer Type: Public
  • Chairman and CEO: Jonathan R. Baum
  • 2007 Employees: 1,400

Key Financials

  • 2007 Revenue: $1,373 million

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