Wonder how much your home is really worth? Zillow Group has the answer. Its website for homeowners and buyers provides a free estimated market value using its proprietary formula ("Zestimate") for millions of homes in America. Users enter an address into a search field, and Zillow Group computes the Zestimate and overlays it on a satellite map. The firm also provides home listings, neighborhood information, photos, purchase and sale data, and rental price estimates; offers mobile real estate apps; and sells subscription services that help find real estate agents and mortgage rates. The company went public in 2011 and changed its name to Zillow Group in 2015.
Sales and Marketing
Zillow Group’s Seattle-based sales team sells "Premier Agent" subscriptions to real estate agents. The company maintains a field sales team to target larger advertising customers.
The company has been extending its reach across the Web through strategic partnerships, signing several agreements with third-party media firms. Through a deal with Yahoo!, it places home listings and ads from local real estate brokers on Yahoo!. It also launched an advertising relationship with Century 21 Real Estate for listings to appear on the Yahoo!/Zillow Real Estate Network. It also signed a pact with real estate website Curbed that allows Curbed.com visitors to search for local listings nationwide, and another with AOL that brings Zillow Mortgage Marketplace to the AOL Real Estate and DailyFinance websites.
Mergers and Acquisitions
In early 2015 the company completed its $2.5 billion acquisition of Trulia and subsequently changed its name to Zillow Group. Zillow Group's consumer brand portfolio also includes StreetEasy, New York City's leading real estate website and rental search brand HotPads.
The name "Zillow" combines the words pillow (where you lay your head at night) and zillions (the number of data points the firm desires to provide).