The Internet bubble may have burst, but brides-to-be still have a dotcom to turn to for help. WeddingChannel.com is a wedding-related site featuring news, information, advice, and links to supplies and gifts. In addition to its general wedding planning content, the company also offers categories dedicated to shopping, registry, planning tools, travel (honeymoons and destination weddings), and fashion, health, and beauty. The site targets engaged couples and newlyweds, their families, and wedding guests. WeddingChannel.com is a subsidiary of XO Group (formerly The Knot), and accounts for much of its parent company's registry services revenue.
WeddingChannel.com features more than 50,000 articles and photos. Its personalized tools include personal wedding websites, checklists, and a budget calculator.
The site was first launched in 1997. XO Group -- then called The Knot -- acquired WeddingChannel.com for approximately $60 million in cash and more than 1 million shares of stock in 2006.
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