No need to fear Shopzilla. It's not a monster, but a shopping search engine that lists more than 100 million products from several thousand retailers. Shopzilla offers clothes, electronics, and other consumer items to more than 40 million shoppers through several websites and brands, including bizrate, Shopzilla, and beso in the US; Shopzilla.co.uk and bizrate.co.uk in the UK; Shopzilla.fr in France; and Shopzilla.de in Germany, among other sites. Shopzilla has was founded in 1996 by entrepreneurs Farhad Mohit and Henri Asseily, and David Reibstein, former vice dean of The Wharton School of
The University of Pennsylvania
. Private equity firm
Symphony Technology Group
acquired Shopzilla for $165 million in 2011.
Shopzilla earns money from referral fees paid by participating online merchants. The retailers pay a fee when consumers using the Shopzilla sites click through to the online retailers' websites. Shopzilla also earns money from search engine marketing and optimization fees via search partnerships with companies such as
Shopzilla has offices in Los Angeles and San Diego, California and one international office in London, UK. The company operates sites and business services in the US, the UK, France, and Germany.
Sales and Marketing
Shopzilla is a leading source of sales and consumer feedback for online merchants and retail advertisers.
The company has benefited from a recovering economy that saw higher ad spending by marketers in recent fiscal years. Shopzilla's improved earnings are also the result of better search indexing and tracking of key trends. In addition, the company has enjoyed stronger operating results in Europe.
Throughout its history Shopzilla has focused on expanding its service beyond its primary comparison shopping site. Its large portfolio of websites serves a very wide audience. The company has started using more rich media on its digital properties.
Mergers and Acquisitions
In 2012 Shopzilla acquired Retrevo.com, a popular and award winning website for shoppers looking to buy consumer electronic products.