Whether your stomach is grumbling from hunger or you have a
restaurant starving for customers, Restaurant.com aims to please.
The company operates an online directory of 18,000 eating places
nationwide. Users can obtain restaurant information including
menus, wine lists, and chef's bios, as well as search and
filter results according to criteria, such as cuisine (Japanese,
Italian) and atmosphere (romantic, family). The site also allows
users to make reservations. The company additionally offers
some 45,000 daily gift certificate options, as well
as pre-paid gift cards and other promotional products for
meals at participating restaurants. Restaurant.com was founded by
CEO Cary Chessick in 1999.
Restaurants have an incentive to participate in the company's
service, since doing so helps increase customer traffic
and gain marketing exposure. Restaurant.com also offers additional
marketing tools. For example, after a guest redeems a
Restaurant.com Gift Certificate, the company sends out a survey
about the dining experience, the results of
which are shared with the restaurant. Restaurant.com
also provides monthly reports with information such as profit
estimates, number of tables filled, and website traffic.