Provide Commerce keeps the perishable goods and gift markets fresh. The majority of the e-tailer's sales are generated by ProFlowers.com and ProPlants.com, which ship flowers, plants, and wreaths directly from growers to residential and corporate clients. The Internet florist also offers chocolate, popcorn, and fruit and cheese baskets. Provide Commerce's Cherry Moon Farms and Sharis Berries virtual shops offer hand-picked fruits, hand-dipped sweets, and wine. In addition to gourmet perishables, the company operates RedEnvelope (acquired in 2008) and Personal Creations (acquired in 2010), which sell upscale and personalized gifts and jewelry.
Change in Company Type
Provide Commerce in late 2014 was acquired by flower industry heavyweight FTD Companies for $420 million in stock and cash.
Originally a provider of flowers, which continues to be its most significant market, Provide Commerce has expanded its offering to include premium fruits and confections, and personalized gifts and jewelry. Provide Commerce negotiates exclusivity deals with about 80% of its growers. It relies on three suppliers for approximately 70% of its cut floral products.
Mergers and Acquisitions
In November 2013, Provide Commerce acquired mobile gifting start-up company Sincerely, Inc. to gain entry to the fast-growing market for mobile commerce. Sincerely Inc. (launched in 2011) began as a provider of mobile photo postcard and greeting card apps, and later expanded into a mobile gifting service. The purchase provides a platform for mobile sales of Provide Commerce's stable of e-commerce brands.
Provide Commerce was founded in 1998 by Jared Schutz Polis, son of SPS Studios founders Stephen Schutz and Susan Polis Schutz.