Omaha Steaks wants everyone to be on its high-protein diet. The company is a leading meat packer and distributor that produces boneless sirloin, filet mignon, and other specialty beef cuts, as well as veal, lamb, poultry, and seafood. Supported by its Nebraska-based manufacturing plants, distribution facility, and freezer warehouse, the family-owned business sells its products to customers through 80 company-owned retail stores in 28 US states, as well as through mail-order catalogs and online. Omaha Steaks also distributes beef to foodservice operators and other retail outlets.
Based in Nebraska, Omaha Steaks boasts manufacturing, distribution, warehouse, marketing, and telemarketing facilities in its home state. It caters to customers through 80 company-owned retail stores across 28 US states.
Sales and Marketing
Omaha Steaks serves 3 million active customers, including the likes of AT&T, Ocean Spray Cranberries, Merrill Lynch Credit Corporation, Lowe's, and Radio Shack.
The processing company markets its meats nationwide and overseas through multiple sales channels, such as mail order, telesales, its owned retail stores, and licensed restaurants sales to specialty food stores and online sales.
The company’s online marketing partners including AOL, MSN Shopping, Amazon and Yahoo Shopping.
Despite its name, selling steak is only one part of the company's business. Omaha Steaks also offers appetizers, sides, snacks, complete meals, desserts, and pet treats.
While the company continues to count on the home gourmand for sales, Omaha Steaks has benefited from a growing trend of giving food as gifts, especially around the end-of-the-year holiday season. It has a growing business providing gourmet food products to companies with employee-incentive programs, as well as an affiliate program that pays customer/affiliates for referrals.
The company also regularly extends its reach. In 2016, the company opened a new store at the West Hartford Center in West Hartford, Connecticut.
To keep longtime customers interested, Omaha Steaks introduces new products, such as its new line of gourmet cook-in-the-package products, which debuted in 2014.
The family-owned business was founded as Table Supply Meat Company in 1917 by J. J. Simon and his son.
In 2011 Omaha Steaks' fifth generation of family owners -- including Bruce Simon and Todd Simon -- appeared in an episode of Donald Trump's "Celebrity Apprentice."
In 2013 it opened stores in Princeton, New Jersey, and Allentown, Pennsylvania.