Omaha Steaks wants everyone to be on its high-protein diet. The company is a leading meat packer and distributor that produces boneless sirloin, filet mignon, and other specialty beef cuts, as well as veal, lamb, poultry, and seafood. Supported by its Nebraska-based manufacturing plants, distribution facility, and freezer warehouse, the company sells its products to customers through 75 company-owned retail stores in 27 US states, as well as through mail-order catalogs and online. Omaha Steaks also distributes beef to foodservice operators and other retail outlets. The family-owned business was founded as Table Supply Meat Company in 1917 by J. J. Simon and his son.
Sales and Marketing
Omaha Steaks serves 1.6 million active customers, including the likes of AT&T, Ocean Spray Cranberries, Merrill Lynch Credit Corporation, Lowe's, and Radio Shack.
The processing company markets its meats nationwide and overseas through multiple sales channels, such as mail order, telesales, its owned retail stores, and licensed restaurants sales to specialty food stores and online sales.
Despite its name, selling steak is only one part of the company's business. Omaha Steaks also offers appetizers, sides, snacks, complete meals, desserts, and pet treats.
While the company continues to count on the home gourmand for sales, Omaha Steaks has benefited from a growing trend of giving food as gifts, especially around the end-of-the-year holiday season. It has a growing business providing gourmet food products to companies with employee-incentive programs, as well as an affiliate program that pays customer/affiliates for referrals.
The company also regularly extends its reach. Its most recent expansion was in 2013 in Princeton, New Jersey, and Allentown, Pennsylvania.
To keep longtime customers interested, Omaha Steaks introduces new products, such as its new line of gourmet cook-in-the-package products, which debuted in 2014.
Based in Nebraska, Omaha Steaks boasts manufacturing, distribution, warehouse, marketing, and telemarketing facilities in its home state. It caters to customers through 75 company-owned retail stores across 27 US states. The company expanded in New York, New Jersey, and Pennsylvania in 2013 following its foray into Oklahoma in 2012 and expansions within Texas and North Carolina.
In 2011 Omaha Steaks' fifth generation of family owners -- including CEO Bruce Simon and SVP Todd Simon -- appeared in an episode of Donald Trump's "Celebrity Apprentice."