Go Daddy provides individuals and businesses with Internet services, such as domain name registration and website hosting, along with services and software for functions that include e-mail, e-commerce, podcasting, and website creation. Offering discounted pricing on domain names and hosting services, it is now the largest global domain registrar accredited by Internet regulatory body ICANN. It boasts some 53 million domain names under management. Go Daddy targets niche markets the likes of private domains and reseller programs through affiliates Domains By Proxy and Wild West Domains. While both KKR and Silver Lake have been partners in Go Daddy since 2011, founder Bob Parsons remains its majority shareholder.
KKR and Silver Lake were part of a consortium of private equity investors, which also included Technology Crossover Ventures, that made a $2.25 billion investment in Go Daddy through a partnership agreement in late 2011. (Both Silver Lake and Technology Crossover Ventures specialize in technology investments.)
Go Daddy has used KKR and Silver Lake's financial backing to fund acquisitions, boost its portfolio of products and services (especially in the high-profit data storage arena), and expand its presence internationally.
Go Daddy has expanded into India, offering domain names using the country's extension, .IN, since 2009 and aims to make the country its largest international call center. The move follows Go Daddy's expansion into the Netherlands (in 2009) and in Singapore (in 2010) with data centers to accommodate growth in its customer base in Europe and Asia. (The company prefers to operate its own data centers so it can control factors such as uptime, security, and speed.)
Strategically, Go Daddy is looking to become a one-stop shop for small and midsized businesses by providing an Internet presence, hosted infrastructure services, and cloud-based applications.
Mergers and Acquisitions
In 2012 Go Daddy purchased Outright, a provider of cloud-based financial management software for small businesses and entrepreneurs. The software automates many accounting tasks commonly used by small businesses; its web and mobile application imports data from e-commerce sites, including eBay, PayPal, Amazon.com, and Etsy. The purchase builds on the company's Go Daddy Cloud Servers. Cloud servers enable small businesses to set up and manage private cloud server networks with the ability to scale and rent online software as their business grows.
In addition to its core Web services, Go Daddy is a leading host for the digital SSL (secure sockets layer) certificates that enable encrypted transmission of sensitive data such as credit card numbers and other personal information over the Web. The company sells and hosts the certificates for website owners to ensure that confidential information sent or received via a website is not intercepted by unauthorized viewers. Go Daddy has further expanded its range of services with the introduction of online incorporation services for businesses wanting to register as a corporation or limited liability company.
Based in Arizona, Go Daddy operates internationally through additional offices in the US, India, Singapore, and the Netherlands. In the states, it has offices in Arizona, Iowa, California, Colorado, and Washington, DC.
Go Daddy's business comprises three ICANN-accredited domain name registrars, including flagship registrar GoDaddy.com, LLC; membership-based Blue Razor Domains, LLC; and reseller Wild West Domains, LLC.
Chairman Bob Parsons founded the company in 1997. Go Daddy has experienced rapid growth in its short history in part due to high-profile advertising campaigns that have included controversial Super Bowl commercials and Go Daddy Girls. Two of its most famous Go Daddy Girls are Indy race car driver and sometime swimsuit model Danica Patrick and fitness guru Jillian Michaels.