With Insight Enterprises around, the end of your technology woes could be in sight. The company distributes computer hardware and software and provides IT services for businesses, schools, and government agencies and departments. Insight offers thousands of products from major manufacturers (including Hewlett-Packard, IBM, and Cisco), and it provides networking and communications services through subsidiaries Insight Networking in the US and UK-based MINX. The company uses direct telesales, field sales agents, and an e-commerce site to reach its clients in North America and about 200 other countries across Europe, the Middle East, Africa, and the Asia/Pacific region.
Hardware accounted for more than half of the company’s 2014 revenues; software, 43%.
In 2013 Insight purchased products and software from 3,600 partners.
In North America and Western Europe, Insight sells hardware, software, and services. Ih the rest of the world, it's just software and related services.
Insight rings up more than two-thirds of its sales in North America. Second in importance is Europe, the Middle East and Africa (EMEA), which contributes almost 30%. The Asia-Pacific (APAC) region accounts for the rest.
Sales and Marketing
Microsoft accounted for 31% of Insight’s revenues in 2014; HP, 14%; and Cisco, 10%
The company's advertising expenses were $31.2 million, $29.4 million, and $27.6 million for the years 2014, 2013, and 2012, respectively.
After experiencing a slight dip in revenue in 2013, Insight returned to its five-year trend and reported a modest growth in revenue for 2014. The 3% increase was driven by higher sales across all segments in North America and mostly hardware and services in EMEA. Net income, which has fluctuated in recent years, rose by 7% on higher revenue and lower severance, restructuring, and interest expenses.
Insight is growing at home and abroad by upgrading its technology, expanding its product line, entering new markets, and making acquisitions.
In 2014 the company announced plans to migrate its APAC operations to the same IT system platform it uses in North America. During 2013 Insight deployed all countries in its EMEA segment onto a separate, single new IT system platform that gives them the capability to expand their sales of hardware and services (in addition to software) to clients in that region. That year it also announced the expansion of its InsightCloud Solutions Center, with the addition of Cloud Business Provisioning, powered by dinCloud.