If you're reading this sentence, you know where to go for company insight. Hoover's, a subsidiary of Dun & Bradstreet and publisher of this profile, offers proprietary business information and data management through a comprehensive set of products. Its database of 85 million company profiles and 100 million people is available through its website and mobile app, as well as through D&B's API and CRM. Industry publisher First Research covers more than 425 industries and 1,000 industry segments. Other products include Optimizer (data management), Analytics (market analysis), and a business blog (Bizmology) managed by its editorial staff. Hoover's subscribers include sales, marketing, and business professionals.
Since its acquisition by D&B, Hoover's has expanded the breadth of information available on its website and the tools available to its customers. The company has added such features as corporate family tree information, enhanced list-building capabilities, and customized data feeds that allow customers to present the information in a variety of internal formats. Hoover's employs an editorial staff that maintain some of the key data points available on its website and through its other products. Editors cover hundreds of industries and thousands of public and private companies, writing and updating content containing strategic, financial, sales and marketing, and other business analysis.
In a continued effort to enhance its offerings and leverage its database of information, in 2013 the company launched Hoover's Analytics, which helps businesses identify their target markets. The previous year Hoover's launched Hoover's Optimizer, a service that allows customers to cleanse, match, and append basic data points to improve the quality of customer and prospect files.
The business expanded significantly after D&B acquired First Research for about $22 million and AllBusiness.com for some $55 million (both of those deals closed in 2007; AllBusiness was sold in 2012). Previously, the company's growth in its subscription business caught the attention of D&B and led to the financial information giant's $119 million purchase of Hoover's in 2003.
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