Harry & David Holdings (HDH) wants customers to enjoy the fruits -- and flowers -- of its labors. Its Harry and David Direct Marketing catalog and e-commerce unit offers gift baskets filled with gourmet foods, most notably its Royal Riviera pears, Moose Munch popcorn snacks, and Tower of Treats gifts. It also runs the Fruit-of-the-Month Club. Harry and David Stores sell fruits, flowers, gourmet specialties, and wine through about 50 locations in 25 states. The company's products are sold under its namesake Harry & David, Wolferman's, and Cushman brands. HDH emerged from six months in Chapter 11 bankruptcy protection in September 2011 after the court approved its reorganization plan in August.
HDH's wholesale business supplies products, such as Moose Munch popcorn and other snacks, to retail clubs, department stores, grocery retailers, and other mass merchants. The wholesale channel helps to boost the company's sales during the non-holiday selling season. Indeed, more than 60% of the company's sales are made between October and December.
HDH owns about 3,400 acres of land in Oregon where it grows it pears and operates a 54,000-square-foot bakery, confectionery and chocolate plant. The company grows or makes about 85% of its products.
Sales and Marketing
Harry & David Direct Marketing takes orders online, at two year-round call centers, and a third seasonal call center.
As the popularity of online shopping increases, HDH is mailing far fewer catalogs than in the past as it works to move its customers to online ordering. The company estimates it has saved more than 9 million pounds of paper since it began the campaign in 2003. HDH also emphasizes its conservation and recycling efforts, in offices and at its agriculture operations.
New York investment firm Wasserstein Partners and its affiliates control HDH. Wasserstein Partners bought HDH (formerly known as Bear Creek Corp.) in 2004 along with hedge fund Highfields Capital Management for $253 million.
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