Hanover Direct Operating Group LLC

  • Overview

If catalogs are considered to be junk mail, then Hanover Direct is one big junkyard dog. Mailing more than 180 million catalogs per year, the company sells home fashions through its catalogs The Company Store, Company Kids, Domestications, as well as men's and women's apparel brands via catalog titles Silhouettes and Undergear. Each Hanover Direct catalog also operates a corresponding e-commerce site for mobile consumers. As a side business, the company makes comforters and pillows under the Scandia Down brand and sells them in its catalogs, on its websites, and through several retail outlet stores in Wisconsin. Hanover Direct is owned by the New York-based hedge fund Chelsey Capital.

Geographic Reach

Based in Weehawken, New Jersey, Hanover Direct operates several catalog and e-commerce business units nationwide. The company makes its Scandia Down products at a factory in La Crosse, Wisconsin, and sells them across the Americas.

Strategy

Hanover Direct has pared down its operations and has reduced its brand portfolio from 22 titles to about half a dozen. Recent divestments include the apparel brands International Male and the company appears to be winding down its Silhouettes brand. The multi-channel retailer has seen sales fall in recent years as consumers spent less on discretionary items such as clothing and linens. In response to the steep drop off in business, the company has shuttered its York County, Pennsylvania, call center. Having once employed 500 workers there in its heyday, the company laid off its final 35 employees in 2013. The company is focusing on its best selling brands and building its e-commerce operations.

Sales and Marketing

Hanover Direct is a multi-channel retailer, selling products from the catalogs it publishes and from the e-commerce site it develops. The company also markets Scandia Down comforters and pillows that it makes. They're sold through more than 150 retailers across North and South America.

Company Ownership

Hanover Direct is owned by the hedge fund Chelsey Capital.

 

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Hanover Direct Operating Group LLC


455 Park Plaza Dr
La Crosse, WI 54601-4445
www.hanoverdirect.com

STATS


  • Employer Type: Unknown
  • Branch Manager: Matt Leazey
  • Manager: Monzer Mereby

Major Office Locations

  • La Crosse, WI