Savvy consumers get their coupon on with Groupon. Tapping into the power of collective buying, the company helps businesses attract customers by offering them a unique way to save on things to eat, see, and do in almost 50 countries. In each participating city, Groupon advertises a daily deal, typically a half-off coupon for anything from a local restaurant or retail store to a hotel or spa; if enough consumers buy the coupon online by midnight, the deal is on and the featured business can achieve a nice chunk in sales. It also sells merchandise in rotating categories via Groupon Goods. In late 2010, the company rejected a reported $5.3 billion buyout offer from Google. Groupon went public instead in late 2011.
Geographically, the US is Groupon's largest market, followed by Canada and Europe. In fiscal 2014, the company earned more than 40% of its revenue outside of North America. The company distributes its deal offerings to customers primarily through its mobile platform, websites, and direct email.
Sales and Marketing
Groupon's online marketing consists of search engine marketing, television, billboard, and radio advertisements. The company also produces public relations and sponsored events to increase Groupon's visibility and brand recognition.
Groupon continues to invest in mobile technology. Its current mobile platform consists of apps and mobile websites that can be used via iPhones, iPads, Android, Blackberry, and Windows devices. The company is also working to globalize its business even more.
Mergers and Acquisitions
In fiscal 2015 Groupon acquired OrderUp, Inc. for about $69 million. OrderUp is an on-demand online and mobile food ordering and delivery. In fiscal 2014 Groupon acquired all of the outstanding equity interests of Ideeli, a fashion flash site based in the US.