Digital security isn't just a matter of semantics for Symantec.
The company provides security, storage, and systems
management software for businesses and consumers. Symantec's
applications handle such functions as virus protection, PC
maintenance, data backup and recovery, intrusion detection, data
loss prevention, spam control, content filtering, and remote server
management. The company also provides managed services and
training. Symantec is probably best known for its
popular Norton consumer security software, which the company
markets to PC users worldwide. But with declining revenue, the
company moved in 2015 to split into two companies. One will develop
and sell security products and the other will focus on information
Symantec's information management segment is its biggest
business, accounting for 39% of the company's revenue for 2015
(ended March). The segment provides backup and recovery, archiving
and eDiscovery, and data storage.
Enterprise security brings in 32% of revenue. Its products are
Secure Socket Layer (SSL) Certificates, authentication, mail and
web security, data center security, data loss prevention,
information security services, endpoint security and management,
encryption, and mobile security software. The consumer security
segment, mainly Norton security software, accounts for 29% of
The company's corporate headquarters are in Mountain View,
California. Symantec has operations in more than 50 countries
throughout the Americas, Europe, the Middle East, Africa, Asia
Pacific/Japan, and Latin America. About 45% of sales come from
outside the Americas.
Sales and Marketing
Symantec sells its products through a direct sales force, as
well as through distributors, resellers/e-commerce, computer
manufacturers, and systems integrators.
For the second straight year, Symantec experienced a dip in
sales in 2015 (year-end March) to $6.5 billion from $6.67 billion
in 2014. The consumer segment's sales were off 9% and enterprise
security sales dropped 2%. Information management posted a 2%
revenue gain for the year. The company's profit was off 2%,
dropping to $878 million in 2015. Cash flow from operations rose to
$1.31 billion in 2015 from $1.38 billion in 2014.
In breaking into two companies, Symantec is looking to increase
focus and operational efficiency. Using the 2015 financials, the
information management company would have annual revenue of about
$2.5 billion while the security company would have revenue of about
$3.9 billion. The split is to be final by 2016.
Even as it prepared for the break up, Symantec released new
products. In information management, the company's NetBackup 5330
improves on the performance and capacity of previous models. The
new Backup Exec 2014 protects a customer's physical, virtual, or
hybrid environment for a mixture of applications and operating
systems. The company streamlined its consumer security line by
streamlining its products into a single Norton Security offering.
Symantec also deepened its enterprise security offerings with a
managed advanced threat protection service and a managed incident
Mergers and Acquisitions
One thing the company didn't do in 2015 was make a significant
Previously, in 2014, it bought NitroDesk, which makes a
third-party email app, TouchDown, that allows businesses to set
email security policies like authentication, encryption and