About Geotrust, Inc.

Digital security isn't just a matter of semantics for Symantec. The company provides security, storage, and systems management software for businesses and consumers. Symantec's applications handle such functions as virus protection, PC maintenance, data backup and recovery, intrusion detection, data loss prevention, spam control, content filtering, and remote server management. The company also provides managed services and training. Symantec is probably best known for its popular Norton consumer security software, which the company markets to PC users worldwide. But with declining revenue, the company moved in 2015 to split into two companies. One will develop and sell security products and the other will focus on information management products.

Operations

Symantec's information management segment is its biggest business, accounting for 39% of the company's revenue for 2015 (ended March). The segment provides backup and recovery, archiving and eDiscovery, and data storage.

Enterprise security brings in 32% of revenue. Its products are Secure Socket Layer (SSL) Certificates, authentication, mail and web security, data center security, data loss prevention, information security services, endpoint security and management, encryption, and mobile security software. The consumer security segment, mainly Norton security software, accounts for 29% of revenue.

Geographic Reach

The company's corporate headquarters are in Mountain View, California. Symantec has operations in more than 50 countries throughout the Americas, Europe, the Middle East, Africa, Asia Pacific/Japan, and Latin America. About 45% of sales come from outside the Americas.

Sales and Marketing

Symantec sells its products through a direct sales force, as well as through distributors, resellers/e-commerce, computer manufacturers, and systems integrators.

Financial Performance

For the second straight year, Symantec experienced a dip in sales in 2015 (year-end March) to $6.5 billion from $6.67 billion in 2014. The consumer segment's sales were off 9% and enterprise security sales dropped 2%. Information management posted a 2% revenue gain for the year. The company's profit was off 2%, dropping to $878 million in 2015. Cash flow from operations rose to $1.31 billion in 2015 from $1.38 billion in 2014.

Strategy

In breaking into two companies, Symantec is looking to increase focus and operational efficiency. Using the 2015 financials, the information management company would have annual revenue of about $2.5 billion while the security company would have revenue of about $3.9 billion. The split is to be final by 2016.

Even as it prepared for the break up, Symantec released new products. In information management, the company's NetBackup 5330 improves on the performance and capacity of previous models. The new Backup Exec 2014 protects a customer's physical, virtual, or hybrid environment for a mixture of applications and operating systems. The company streamlined its consumer security line by streamlining its products into a single Norton Security offering. Symantec also deepened its enterprise security offerings with a managed advanced threat protection service and a managed incident response service.

Mergers and Acquisitions

One thing the company didn't do in 2015 was make a significant acquisition.

Previously, in 2014, it bought NitroDesk, which makes a third-party email app, TouchDown, that allows businesses to set email security policies like authentication, encryption and copy/paste restrictions.

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Geotrust, Inc.

350 Ellis St Bldg J
Mountain View, CA 94043-2202
Phone: 1 (650) 426-5010
www.symantec.com

Stats

  • Employer Type: Public
  • Product Mktg Mgr: Jeff Barto
  • Pres: Mark D McLaughlin

Major Office Locations

  • Mountain View, CA

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