Edmunds.com is devoted to all things auto-related. The company's namesake site offers tools that help viewers shop for and compare new and used cars, search for deals, read car reviews, find dealers, and get advice on topics that include how to buy a car, buying versus leasing, safety, financing, and insurance. It also publishes a What's Hot section for car news, photos, videos and forums. Its True Cost to Own pricing system provides ownership cost (taxes and fees, insurance, repairs, fuel costs, maintenance) for new and used vehicles. The Edmunds.com car shopping app for mobile devices includes the company's pricing, research, and inventory search tools. Its content, tools, and services are licensed to third parties, and it has supplied content for auto sections of sites such as NYTimes.com, AOL, and CNN.com. Edmunds.com was founded in 1966, and expanded to the Web in 1995. Investors include the Peter Steinlauf family, Cox Enterprises, and GE Pension Trust.
Edmunds.com primarily earns revenues from advertising. The company also makes money from lead referrals it supplies to clients such as automakers, dealers, and providers of services such as insurance, financing, and extended warranties. The company receives a fee after car shoppers request price quotes from these clients.
Like many online companies, Edmunds.com spread across many names and domains but has recently brought former satellites, including InsideLine.com (online magazine for auto enthusiasts) and AutoObsever.com (industry commentary), back under the Edmunds.com umbrella.
In addition to its headquarters in Santa Monica, California, Edmunds.com maintains a satellite office in the Detroit area. Its services are available online.
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