Edmund knows a thing or two about cars. Edmunds.com is devoted to all things auto-related. In addition to its flagship namesake site, properties include InsideLine.com (online magazine for auto enthusiasts) and AutoObsever.com (industry commentary). It also publishes blogs such as GreenCar Advisor and CarPool. Its True Market Value auto pricing service provides valuations for new and used vehicles. The firm's content, tools, and services are licensed to third parties, and it has supplied content for auto sections of sites such as NYTimes.com, AOL, and CNN.com. Edmunds.com was founded in 1966, and expanded to the Web in 1995. Investors include the Peter Steinlauf family, Cox Enterprises, and GE Pension Trust.
Edmunds.com primarily earns revenues from advertising. The company also makes money from lead referrals it supplies to clients such as automakers, dealers, and providers of services such as insurance, financing, and extended warranties. The company receives a fee after car shoppers request price quotes from these clients. In addition to its headquarters in Santa Monica, California, Edmunds.com maintains a satellite office in the Detroit area.
The company continues to introduce new offerings and enhancements to its sites in order to maintain an engaged readership, and to attract new visitors. In 2011 Edmunds.com launched a comprehensive Car Data Center at AutoObserver.com. The feature reports on automotive industry trends for researchers, reporters, and consumers. The previous year the company launched a mobile website for InsideLine.com, as well as an Edmunds.com mobile app. And at the end of 2010 it redesigned Edmunds.com to simplify navigation and clearly outline the various steps a consumer should follow to research a new vehicle purchase.