NCR is still at the nexus of people and money. Born during the waning days of the Wild West as National Cash Register, NCR is a leading maker of ATMs. The company also makes point-of-sale (POS) terminals, bar code scanners, and related printer consumables. Other retail and financial systems offerings include check image processing systems and self-service kiosks for hospitality, retail, and travel applications. NCR's services segment provides maintenance and support, as well as professional services such as systems integration and managed services. NCR, which facilitates more than 600 million transactions daily, does business in more than 180 countries. About 54% of its sales are generated outside the US.


The company's largest segment, financial services, represents about 52% of sales and includes ATMs and payment processing hardware and software. Its retail solutions segment accounts for about 31% of sales and includes POS terminals and bar-code scanners. The hospitality and emerging industries segments -- which include POS hardware and software for restaurants and sports/entertainment venues and products and services for the manufacturing, travel, and gaming industries, respectively -- bring in 11% and 6% of revenue, respectively.

Geographic Reach

The US is NCR's largest market, accounting for 46% of sales, with the Americas as a whole contributing about 55%. Europe and the AMEA (Asia, Middle East, and Africa) region account for 31% of revenue. The Asia-pacific region, plus Japan generated 14% of revenue.

NCR's only region with growing sales was the US in 2015, which a 7% increase. Sales fell elsewhere including a 10% drop in Europe.

The company operates 27 research and development and manufacturing facilities around the world. in Australia, Austria, Brazil, China, Hungary, India, and the US.

Sales and Marketing

The company's products and services are marketed primarily through a direct sales force, although it does, to a lesser degree, tap a network of distributors and resellers.

Financial Performance

NCR reported revenue dropped 3% to $6.4 billion in 2015 from the $6.6 billion in rang up in 2014. It saw declines in financial services and in markets outside the US. The hospitality segment grew 4% while retail and emerging industries were even with 2014 revenue.

The company swung from a $191 profit in 2014 to a $178 million loss in 2015 on the fall in revenue and a higher income tax bill.

NCR generated cash flow of $681 million in 2015, up from $652 million in 2014.


In 2015 NCR continued the shift of its business toward software-based consumer transaction technologies. It also maintained a restructuring designed to allocate resources to focus on businesses with opportunities for higher growth and bigger margins. It is rationalizing its product portfolio and phasing out older commodity product lines. The company had $62 million in restructuring charges in 2015.

NCR stated that its long-term strategy is to be a global technology solutions company that uses software and value-added endpoints, coupled with higher-margin services and a focus on cloud and mobile, to help our customers deliver on the promise of an omnichannel experience. It is focused on evolving its software business model, sales enablement, services transformation, investing in innovation, and cultivating its culture and team.

Emphasizing its move to software-based products, NCR agreed to sell its Interactive Printer Solutions Division to Atlas Holdings. The division provides consumable products that include stock and custom color-printed paper receipt rolls, pressure-sensitive labels, impact inking and thermal transfer ribbons. In making the deal, NCR said the division no longer fit into its portfolio. The deal was to close in 2016.

In 2015, NCR rolled out its cloud-based ATM software, called Kalpana. While the ATM still dispenses hard currency, its running on software residing in an NCR data center. Moving ATM operations to the cloud is to reduce costs by 40%, speed up new services offerings, and reduce the impact of malware.

NCR signed an agreement with Vidyo to use Vidyo video technology in its interactive ATMs and other machines. The video systems allows banks to offer face-to-face, if remote, teller service as well as offer more services. Remote teller transactions lower processing costs, speed up transactions, and increase product sales and yet maintain a personal touch. Vidyo's technology offers secure and scalable video communication.

Mergers and Acquisitions

In 2016 NCR acquired CimpleBox Inc., a provider of simplified Software-as-a-Service-based back office software to small and medium size businesses such as restaurants and retailers. CimpleBox software helps businesses reduce the time spent on manual processes, consolidates data and scheduling, and gives managers more insight into the business and day-to-day operations.

NCR acquired Digital Insight Corp., a leader in online and mobile banking software, for $1.65 billion in early 2014. It also recently acquired Alaric Systems Ltd., a London-based software firm that provides secure transaction switching and fraud prevention, for about $84 million. Together, the Digital Insight and Alaric purchases extend NCR's existing capabilities in the banking industry to form a complete enterprise software platform that will deliver across all digital and physical channels - mobile, online, branch, and ATM.

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1300 Seaport Blvd Ste 300
Redwood City, CA 94063-5591
Phone: 1 (818) 879-1010
Fax: 1 (818) 878-7555


  • Employer Type: Public
  • Senior Vice President Sales: Vincent R Brennan
  • Executive Vice President: Joseph M McDoniel
  • Executive Vice President: Tom Shen
  • Employees: 800

Major Office Locations

  • Redwood City, CA

Other Locations

  • Westlake Village, CA
  • Athens, GA
  • Duluth, GA
  • Sutherlin, OR
  • Pittsburgh, PA