Cox Enterprises is a family-owned holding company with operations spanning cable TV, broadcasting, publishing, and auctions. Its flagship subsidiary, Cox Communications, is the #3 cable system operator (behind Comcast and Time Warner Cable) serving more than 6 million customers with TV, Internet, and digital phone services. Its Manheim unit is the largest wholesale vehicle auction company in the US, with about 145 locations. Cox's media operations, overseen by Cox Media Group, include Cox Newspapers (eight daily papers), Cox Television (about 15 local stations), and Cox Radio (about 80 stations). Cox also owns a majority stake in AutoTrader.com, an online used car listing service.
The company operates worldwide, with a concentration in the US, Asia Pacific, and Europe.
Accounting for more than 60% of sales, the company's Cox Communications unit has focused on expanding the number of different services it delivers to subscribers.
Sales and Marketing
The cable company has been heavily marketing bundled service packages that include digital phone and broadband Internet access. It has also expanded video on demand (VOD) offerings. Cox Communications has also built a mobile communications network to offer cellular phone service and wireless broadband Internet access to its customers.
In fiscal 2012 the company generated about $15.3 billion in revenue, which was a 5% decrease compared to fiscal 2011. Cox Communications accounted for 63% of revenue during fiscal 2012, while Cox Media Group accounted for 12%, and AutoTrader Group accounted for 8%.
The Cox organization has invested heavily in digital media and services in conjunction with its telecommunications infrastructure. The company has more than 100 online properties, including websites for its newspapers, television stations, and radio stations.
Cox reorganized its media operations in 2009, forming Cox Media Group to oversee its broadcasting and publishing businesses. The company's direct marketing arm, Cox Target Media, now falls under the Cox Media Group's umbrella as well. Cox Enterprises acquired the remaining shares in Cox Radio for about $70 million to make the business a wholly-owned subsidiary. It had previously controlled about 95% of the broadcasting unit.