Think of Genica as computerdom's bargain basement. The company sells computer components, peripherals, and accessories -- mainly overstocks and closeouts -- over the Internet. It operates through two business units: Computer Geeks (which targets consumers through its website) and Evertek Computer (which markets to small businesses and FORTUNE 500 firms via The company, which offers more than 3,000 brand-name products, was formed by the merger of online seller Computer Geeks with computer importer/distributor Evertek Computer and its Hong Kong-based sister firm Evertek Trading. Chairman and CEO Frank Segler owns a majority stake in Genica.

Geographic Reach

Temecula, California-based Genica operates a 190,000-sq.-ft. commercial property in Oceanside, California -- 90% of which is dedicated to warehousing and fulfillment services. The company also has offices in Taiwan and Hong Kong.


Genica's wholesale unit, Evertek Computer, contributes about two-thirds of its sales, while the consumer division, Computer Geeks, accounts for the rest.

Sales and Marketing

The company is able to buy higher quantities of products, allowing it to receive larger price discounts. It boasts a dedicated sales team and dynamic e-commerce web sites. Genica also uses targeted marketing programs to reach its customers. 

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43195 Business Park Dr
Temecula, CA 92590-3629
Phone: 1 (760) 726-7700


  • Employer Type: Public
  • Vice President Purchasing And Merchandising: Nader Dehaini
  • Pres: Scott Kusel
  • Sales Executive Sales Manager: Paul Levine

Major Office Locations

  • Temecula, CA

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