You might say this Internet company has its eye on sports. CBSSports.com operates a leading sports news and information Web site. In addition to providing headline news and analysis on all four major professional sports (from the NFL, NBA, MLB, and NHL), as well as college sports, golf, tennis, and auto racing, the company publishes the official sports site of the NCAA. Registered users and subscribers can also take part in a variety of fantasy sports leagues. CBSSports.com operates as part of CBS Interactive, the new media operations unit of CBS Corporation.
CBSSports.com generates revenue through advertising on its own Web site and selling advertising on its managed properties. It also sells subscriptions for its fantasy sports leagues and operates online retail sales through CBSSportsStore.com.
CBSSports.com owns and operates CBSCollegeSports.com and MaxPreps.com (high school sports coverage), and hosts the NCAA March Madness on Demand video player that provides live streaming video of the NCAA Division I Men's Basketball Championship. In 2009 the company launched its CBS Sports iPhone application that lets users access CBS Sports content via Apple's iPhone.
The company was founded by Michael Levy in 1994 as SportsLine. It went public in 1997 after receiving an investment from CBS. Viacom, the parent of CBS at the time, acquired the 62% of the company it didn't already own in 2004. The company changed its name to CBSSports.com in 2007 in order to present a clear branding connection between the company's TV, online, and mobile interactive sports coverage.