This business has its eye on the Internet. CBS Interactive oversees the online operations of media giant CBS Corporation, including such websites as CBS.com, CBSNews.com, GameSpot.com, and TV.com. CBS.com hosts CBS Video, a broadband channel that streams CBS Broadcasting content and also features original series created for the Web. CBS Interactive also operates CBSSports.com, a leading sports information site, and the technology-focused online content provider CNET Networks. In addition, the company provides business information through CBS Business Network, which includes BNET.com and CBS MoneyWatch.com.
CBS Interactive operates in the US, Asia, and Europe.
CBS Interactive operates as part of its parent company's Entertainment segment, which also includes CBS Television and CBS Films. (CBS Entertainment is the largest operating segment; other CBS segments are devoted to Cable, Publishing, Local Broadcasting, and Outdoor Advertising.) Most of the Interactive unit's revenue comes from advertising and sponsorship sales. The business also receives fees from search and commerce partners, licensing, subscriptions, and e-commerce.
Sales and Marketing
All total, CBS Interactive's brands reach almost 300 million unique monthly visitors each month.
The company has a history of using acquisitions to gain leaders for its digital operations.