About Appleseed's Holdings, Inc.

Orchard Brands is a regular garden grove of catalogs and e-commerce sites. The direct-to-consumer retailer owns a portfolio of more than 15 brands that target the 55-plus demographic. The company offers apparel, accessories, and shoes, as well as home and garden and health products. Orchard Brands reports around $800 million in revenue through its catalogs, e-commerce sites, and Appleseed's retail stores in New England and Draper's & Damon's in half a dozen states. In the summer of 2015, Orchard Brands was acquired by Capmark Financial Group for $410 million. Capmark also owns Bluestem Brands, Orchard Brands' immediate new parent.

Geographic Reach

Orchard Brands operates in the New England states through its Appleseed's stores and in Arizona, California, Florida, Texas, and Virginia under the Draper's and Damon's banner. Its catalogs and online businesses give the retailer an extended reach.


In addition to Crosstown Traders' eight titles, the company's portfolio includes: Appleseed's, Bedford Fair Lifestyles, Blair, Draper's & Damon's, Gold Violin, Haband, Norm Thompson, Old Pueblo Traders, Sahalie, Solutions, The Tog Shop, Willow Ridge, and WinterSilks.

Company Background

The company began in 2005 when Appleseed's bought out The Tog Shop, then Appleseed's and Draper's & Damon's were both bought by Golden Gate Capital on the same day. Orchard Brands was formed to acquire more catalog-based retailers.

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Appleseed's Holdings, Inc.

30 Tozer Rd
Beverly, MA 01915-5506
Phone: 1 (978) 922-2040
Fax: 1 (978) 922-7001


  • Employer Type: Public
  • Ceo: James P Fogarty
  • Pres: Clara Sprawlford
  • Treas-cfo: David Walde

Major Office Locations

  • Beverly, MA

Other Locations

  • Irvine, PA

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