For those with the urge to unearth and discover their roots, Ancestry.com helps people research and share family histories, as well as create family trees. Its more than 2.7 million subscribers can search a variety of documents, photographs, maps, and newspapers on its website. Ancestry.com relies on user-generated content and social networking activities, such as uploading family trees, written stories, and photographs, to encourage collaboration among users. The company also provides family-history desktop software Family Tree Maker and offers research services. Its properties include Archives.com, 1000memories, Fold3, and ProGenealogists. Ancestry.com was taken private in late 2012 by Permira.
From its headquarters in Provo, Utah, Ancestry.com has operations in both San Francisco and Silver Spring, Maryland. With a global reach, the company also maintains offices in the UK, Canada, Australia, Germany, and Sweden.
Sales and Marketing
Ancestry.com markets itself as the world's largest family history resource. In 2014 the company extended its collaborative efforts with FamilySearch International to make more than one billion additional records from 67 countries available on Ancestry.com. The records are already digitized.
Ancestry.com's primary strategy is to grow its subscriber base in the US and worldwide by catering to a loyal base of existing subscribers and by attracting new subscribers. The company's aggressive international digitization efforts are a large part of its broader strategic plan. Ancestry.com's long-term content strategy includes investing $100 million to digitize and index new content over the next five years.
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