Ever vigilant for its policyholders, Sentry Insurance a Mutual Company (Sentry) and its subsidiaries and affiliates offer a variety of insurance products, including personal auto, homeowners, and other property/casualty lines, as well as life and annuities. Sentry also provides specialized insurance to businesses of all sizes, including manufacturers, retailers, and truckers. The company's Sentry Equity Services offers mutual fund services through its Sentry Fund. Formerly named Hardware Mutual, Sentry Insurance a Mutual Company was founded in 1904 to provide insurance to members of the Wisconsin Retail Hardware Association. The mutual company is owned by its policyholders.
Sentry covers more than 1 million policyholders through offices scattered throughout the US. The firm's subsidiaries include Parker Centennial Assurance, Dairyland Insurance, Middlesex Insurance, and Sentry Life Insurance among others.
Sentry has expanded through acquisitions and partnerships and affiliations. For example, The Farm Equipment Manufacturers Association gives Sentry Insurance an exclusive endorsement as a recommended insurance provider. The firm works with a number of other member groups to create insurance programs, including Business Technology Association, Industrial Supply Association, and Power Transmission Distributors Association.
In 2011 Sentry had more than $2 billion in revenues, more than $10 billion in assets, and more than $3 billion in policyholder surplus.
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