Although the name seems narrow, Physicians Mutual Insurance Company offers insurance to a wide range of customers. Established in 1902 to insure doctors and dentists, Physicians Mutual now provides general and supplemental health insurance products such as cancer, dental, long-term care, and Medicare supplements to members nationwide. It offers packaged insurance products for consumers and small business employees. The company's Physicians Life Insurance subsidiary provides individual life insurance and annuity products. Physicians Mutual has some 1, 000 agents distributing its products nationwide.
Starting in 2010, the company began a major push to distinguish its brand and reach new customers. It worked to boost its online and direct marketing efforts and has invested in updating its information technology systems. However, some of its long term systems seem to be working just fine -- as a case in point, Robert Reed has served as the company's CEO since 1974.