New York Life Insurance has been providing life insurance policies in the Big Apple since it was a tiny seed. While the nation's top mutual life insurer has branched out a bit, life insurance and annuities remain its core businesses. The company's products include long-term care insurance and special group policies sold through AARP and other affinity groups and professional associations. New York Life Investments' offerings include mutual funds for individuals and investment management services for institutional investors. Through New York Life International, the firm provides life policies in overseas markets. Founded in 1841, New York Life is owned by its policyholders.
New York Life boasts a total of more than $923 billion in life insurance policies in force, as well as $528 billion in assets under management. The firm's operations are divided into three segments: Insurance (life, health, and long-term care for individuals and families), investments (retirement and savings products for retail and institutional clients), and agency (consisting of its field distribution operations).
New York Life operates service and marketing offices nationwide, as well as in Mexico.
Sales and Marketing
New York Life distributes its products primarily through its network of some 12,250 career agents operating from 120 sales offices across the US. In addition to individuals and families, the company serves institutional customers including businesses, government agencies, not-for-profit entities, financial service firms, and multi-employer trusts. A network of brokers represents the company's corporate and bank-owned products and those aimed at high net-worth customers. It also offers its services through third parties, such as brokers and financial advisors.
The company also provides group annuities and funding agreements to institutional clients such as businesses, municipalities, pension funds.
Its marketing efforts include online video, social media, and digital sponsorship display campaigns.
In 2015 New York Life and its subsidiaries logged a 5% decline in revenue to $26 billion. This was primarily due to declines in net investment gains and premiums, but was partially offset by gains in fee revenues. Net income dropped 33% to $1.5 billion, both due to the decline in revenue and an increase in policyholder benefits.
However, cash flow from operations rose 3% to $7.8 billion as a result of cash and cash equivalents acquired.
New York Life has earned the rank as one of the nation's top providers of guaranteed lifetime income annuities by being prudent and savvy. To its benefit, the firm's mutual fund sales have grown steadily thanks to successes across the MainStay Funds family and from adding a few new funds to its portfolio.
New York Life bases its strategy on protecting its financial strength, which it does by conservatively refusing to take risks or gamble on its policyholders' dime. The firm manages its investments for long-term strength through its own research and analyses, and as a result, it does not fall into deficit. More than 70% of New York Life's invested assets are in fixed-income investments diversified across multiple industries and regions allowing the firm to avoid the pitfalls of riskier investment choices.
Mergers and Acquisitions
To boost its investment services, in 2014 New York Life acquired the asset management unit of troubled European finance firm Dexia. The $512 million transaction helped boost the company's assets under management to some $480 billion.
That year it acquired, through reinsurance, some 60% of John Hancock Financial’s closed block composed primarily of participating whole life insurance. The reinsurance agreement with John Hancock is part of New York Life’s strategy to robustly grow its core individual life insurance business.
In 2015 New York Life purchased IndexIQ, a participant on the liquid alternative exchange-traded fund market.