Jackson National Life Insurance Company, a subsidiary of UK insurer Prudential plc, offers financial services (fixed, indexed, and variable annuities) and life insurance products through banks, financial planners, regional broker/dealers, and independent agents. The company also provides asset management, mutual fund, and brokerage services. Its subsidiaries include Jackson National Life Distributors (the company's wholesale distribution arm) and National Planning Holdings (broker relationship management), as well as investment consulting and account management units Curian Capital, Jackson National Asset Management, and PPM America.
Underwriting of insurance policies is conducted by the parent entity, as well as by its Jackson National Life Insurance Company of New York and Brooke Life Insurance Company subsidiaries in New York State and Michigan, respectively.
With a steady focus on the retirement market, Jackson National Life Insurance has become one of the top providers of annuity products in the US. It is targeting growth in the variable annuity, managed account, and investment advisory (fee-based) markets, as well as through retirement products aimed at veterans. The company prefers to focus on retail life insurance products sold to end users. It only dabbles with institutional products when it has available capital and finds the margins attractive.
The company's success in the variable and fixed annuity markets comes from its strategy of focusing on building relationships with independent advisors as opposed to advertising or brand building. Special programs include training seminars for its advisors.
To build up its holdings, in 2012 Jackson National Life Insurance paid some $663 million to acquire SRLC America Holding from Swiss Re. While Swiss Re kept the reinsurance business of SRLC America, the purchase added a block of life insurance products to Jackson National Life Insurance's books.