HealthNow New York's benefit plans cover patient needs for both urgent and general medical care. The company provides health insurance benefits and related services in New York State. The company offers a wide range of Blue Cross and Blue Shield-branded products, including PPO, HMO, POS, and traditional indemnity health plans, primarily through its Blue Cross Blue Shield of Western New Yorkand BlueShield of Northeastern New York subsidiaries. HealthNow also provides resources to help its members maintain and improve their health and avoid the pitfalls associated with unhealthy lifestyles. Founded in 1936, the company serves businesses large and small, as well as individuals.
The health system has agreements with more than 6,000 physicians and other health care providers throughout Upstate New York. It has more than 950,000 members, about 62,000 of which are Medicare product members.
Some of HealthNow's support services include behavioral health and worksite wellness programs for employers, concierge health advocate services for members, disease management programs to help patients monitor and treat chronic conditions, and pharmacy benefit management (PBM) services to control drug costs.
HealthNow provides health plans to customers in New York through HealthNow - East, HealthNow - West, and HealthNow -Mid Hudson Valley.
Sales and Marketing
HealthNow offers its products to individuals, families, employers, and organizations.
HealthNow is promoting its wellness programs as a means of lowering the overall cost of health care; it is also expanding its offering of alternative health plans that cater to individuals and employer groups seeking to cut expenses. The health system is also expanding its footprint and market strength in Western New York.