CMFG Life Insurance, doing business as CUNA Mutual, knows a thing or two about credit unions, having served them and their members since 1935. The company provides specialized insurance -- such as credit insurance, bond coverage, business auto, professional liability, and health benefit packages -- for the credit unions themselves, as well as consumer products like life, accident, and homeowners insurance that the institutions can offer to their members. CUNA also provides credit unions with software, marketing support, and investment advice, and it has select operations in non-credit union related insurance markets.
CUNA Mutual operates throughout the US states and territories, with offices in Madison, Wisconsin; Dallas, Texas; and Waverly, Iowa. It also has numerous regional branch locations across the US. The company maintains its European headquarters in Dublin and has other international operations in the Caribbean, Latin America, and Asia.
In addition to insurance policies for credit unions, CUNA Mutual's MEMBERS Capital Advisors unit provides advisory services to help credit unions improve investment returns. In addition, some of the company's products for credit union members under the MemberCONNECT program are offered through partnerships with insurers such as Liberty Mutual.
In the non-credit union markets, CUNA Mutual provides specialized crop insurance through Texas-based Producers Ag Insurance Group (Pro Ag). Its CPI Qualified Plan Consultants unit is a third party administrator of employee benefits plans and retirement plans for small business customers.
In recent years CUNA Mutual has streamlined its business in response to a consolidating marketplace and revamped its sales and customer service operations. At the same time the company has been diversifying into new markets, such as agricultural coverage for farmers and retirement plans for small businesses, to reduce its reliance on providing services directly to credit unions.
To improve support service offerings, in 2011 MEMBERS Capital Advisers unit expanded its credit union investment advisory services (CUIAS) program, and in 2012 CUNA Mutual partnered with DocuSign to provide electronic signature services to credit unions.
In addition, CUNA Mutual expanded its core product offerings in 2012 when it introduced the TruStage insurance and investment program to help credit unions market insurance products to members. TruStage products are available through the MemberCONNECT program.
CUNA Mutual chose to exit the Australian market in 2011 when it sold off its business there to QBE Insurance, one of the larger players in that market. The business, which provided insurance to credit unions and other small financial service providers, was sold for an undisclosed sum.
In 2012 the company reorganized from a mutual company into a mutual insurance holding company structure and changed its name from CUNA Mutual Insurance to CMFG Life Insurance Company. It continues to operate under the CUNA Mutual brand name. The company continues to be mutually owned by its policyholding members, but the holding company structure gives it more flexibility to expand its operations and access new capital.