CMFG Life Insurance, doing business as CUNA Mutual, knows a thing or two about credit unions, having served them and their members for eight decades. The mutual company provides specialized insurance -- such as credit insurance, bond coverage, business auto, professional liability, and health benefit packages -- for the credit unions themselves, as well as consumer products like life, accident, annuity insurance, and homeowners insurance that the institutions can offer to their members. CUNA also provides credit unions with software, marketing support, and investment advice, and it has select operations in non-credit union related insurance markets.
In addition to insurance policies for credit unions, CUNA Mutual's MEMBERS Capital Advisors unit provides advisory services to help credit unions improve investment returns. Some of the company's products for credit union members under the MemberCONNECT program are offered through partnerships with insurers such as Liberty Mutual. Property/casualty insurance products are issued by CUMIS Insurance Society.
Other lines include accidental death and dismemberment coverage, auto insurance, personalized investment planning through CUNA Brokerage Services, and small-business retirement plans.
CPI Qualified Plan Consultants unit is a third-party administrator of employee benefits plans and retirement plans for small business customers.
Life and health premiums accounted for 46% of CUNA Mutual's revenues in 2015. Property/casualty premiums accounted for about 25%.
CUNA Mutual insures about 95% of the US' credit unions.
CUNA Mutual operates throughout the US states and territories, with offices in Madison, Wisconsin; Fort Worth, Texas; Great Bend, Kansas; Waverly, Iowa; and Farmington, Connecticut. It also has numerous regional branch locations across the US. The company has international operations in the Dominican Republic, Puerto Rico, Trinidad, and Jamaica.
Sales and Marketing
Insurance products issued by CUNA Mutual, its affiliates and subsidiaries (including licensed insurance agencies that offer insurance issued by other carriers) are marketed through credit unions under the TruStage brand.
CUNA Mutual has generally seen revenue growth over the past five years. In 2015, revenue increased 1% to $3.1 billion as life and health premiums grew 5% and property/casualty premiums grew 4%; these gains were partially offset by investment earning declines and contract charges.
Net income has also been rising over the past few years. It rose 6% to $217 million in 2015 thanks to the company's higher revenue but partially offset by increases in benefits expenses and property/casualty insurance losses. Cash flow from operations rose 1% to $617 million on changes in accounts payable and other liabilities, as well as an increase in insurance reserves.
In recent years CUNA Mutual has streamlined its business in response to a consolidating marketplace. The company has increasingly dedicated itself to marketing and customer service efforts such as improved post-purchase communications and growth of social media presence. In 2015 it launched the new TruStage FastApply, through which consumers can apply for whole life insurance online. The following year, it began investing in SpringboardAuto.com, a direct lending platforms for higher-risk consumers.
After experiencing losses with its crop insurance business, the company in 2015 sold Producer's Ag Insurance, or ProAg, to HCC Insurance Holdings. In 2014, the company and its partner PMI Mortgage Insurance sold CMG Mortgage Insurance to a subsidiary of Arch Capital Group. The moves allow CUNA Mutual to better focus on its core business lines and customers.
In 2014 CUNA Mutual launched a multi-year, multi-million-dollar investment in its broker-dealer CUNA Brokerage Services to help credit unions boost fee income and enable members to achieve financial security.
The company was founded in 1935.