CMFG Life Insurance, doing business as CUNA Mutual, knows a thing or two about credit unions, having served them and their members for eight decades. The mutual company provides specialized insurance -- such as credit insurance, bond coverage, business auto, professional liability, and health benefit packages -- for the credit unions themselves, as well as consumer products like life, accident, annuity insurance, and homeowners insurance that the institutions can offer to their members. CUNA also provides credit unions with software, marketing support, and investment advice, and it has select operations in non-credit union related insurance markets.
CUNA Mutual operates throughout the US states and territories, with offices in Madison, Wisconsin; Dallas, Texas; and Waverly, Iowa. It also has numerous regional branch locations across the US. The company maintains its European headquarters in Dublin and has other international operations in the Caribbean, Latin America, and Asia.
In addition to insurance policies for credit unions, CUNA Mutual's MEMBERS Capital Advisors unit provides advisory services to help credit unions improve investment returns. Some of the company's products for credit union members under the MemberCONNECT program are offered through partnerships with insurers such as Liberty Mutual. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc.
Other lines include accidental death and dismemberment coverage, auto insurance, personalized investment planning through CUNA Brokerage Services, and small-business retirement plans.
CPI Qualified Plan Consultants unit is a third-party administrator of employee benefits plans and retirement plans for small business customers.
Life and health premiums accounted for 40% of CUNA Mutual's revenues in 2013.
Sales and Marketing
Insurance products issued by CUNA Mutual, its affiliates and subsidiaries (including licensed insurance agencies that offer insurance issued by other carriers) are marketed under the TruStage brand.
CUNA Mutual has seen steady revenue growth over the past five years. In 2013, revenue increased 9% to $3.4 billion (versus $3.1 billion in 2012) due to an increase in property/casualty premiums, which grew 17% year-over-year and provided the most new revenue; life and health premiums rose 4%, while investment income, commissions, and fees also grew. Net income rose 8% that year to $162.2 million, due to revenue growth. Profits were slightly offset by increases in benefits, expenses (property/casualty insurance loss), and loss adjustment expenses.
Cash flow from operations dropped 12% in 2013 to $635 million due to an increase in cash used in premiums receivable, insurance reserves, and receivables from the Federal Crop Insurance Corporation.
In recent years CUNA Mutual has streamlined its business in response to a consolidating marketplace and revamped its sales and customer service operations. To improve its existing offerings, in 2013 CUNA Mutual launched FastApply, an online system allowing members to rapidly apply for no-cost accidental death and dismemberment coverage. It also implemented improvements to its TruStage.com platform and integrated MeridianLink's LoansPQ loan origination system with its own loanliner.com platform. The company has increasingly dedicated itself to marketing and customer service efforts such as improved post-purchase communications and growth of social media presence.
After experiencing losses with its crop insurance business, the company in 2015 sold Producer's Ag Insurance, or ProAg, to HCC Insurance Holdings. In 2014, the company and its partner PMI Mortgage Insurance sold CMG Mortgage Insurance to a subsidiary of Arch Capital Group. The moves allow CUNA Mutual to better focus on its core business lines and customers.
In 2014 CUNA Mutual launched a multi-year, multi-million-dollar investment in its broker-dealer CUNA Brokerage Services to help credit unions boost fee income and enable members to achieve financial security.
The company was founded in 1935.