Blue Cross Blue Shield of Arizona (BCBSAZ) provides health insurance products and services to more than 1.3 million Arizonans. The not-for-profit company offers a variety of managed care plans to small and large employer groups, individuals, and families, including PPO, HMO, and high-deductible health plans. It also provides dental, vision, and prescription drug coverage, as well as supplemental health plans for Medicare beneficiaries. Additionally, BCBSAZ's HealthyBlue wellness and disease management programs give members information and services that encourage healthy lifestyles. Founded in 1939, the company is an independent licensee of the Blue Cross and Blue Shield Association.
The company's statewide PPO network includes 90% of Arizona's doctors and hospitals.
BCBSAZ serves customers throughout the state of Arizona from its offices in Chandler, Flagstaff, Phoenix, and Tucson. It has a contracted network of some 21,000 physicians and dentists located across the state, as well.
Sales and Marketing
The company offers insurance services to individuals and families, seniors, employers, brokers and consultants, and health care professionals through agents.
Its Alliance Network includes contracted hospitals and doctors that are part of Banner Health and Scottsdale Healthcare. Its Select Network comprises contracted hospitals and doctors that are part of Phoenix Children's Hospital, Dignity Health, IASIS Healthcare, and Abrazo Health.
The company has been revamping many of its health plan offerings, revising coverage terms and lowering premiums in an effort to attract more customers. In addition, BCBSAZ has launched marketing campaigns targeting Arizona's Hispanic community, which makes up 30% of the state's population.
To help reduce skyrocketing costs plaguing the health care industry, the company has also been enhancing its HealthyBlue wellness program offering, which promotes preventative care and fitness and allows for personalized online health assessment and coaching services. In 2014 it partnered with Phoenix Children's Hospital to open the state's first childhood obesity clinic; some 25% of Arizona's children are categorized as either overweight or obese.
BCBSAZ is also expanding. In 2013 BCBSAZ affiliate Blue Cross Blue Shield of Arizona Advantage began to expand its physician network to better serve Scottsdale-area residents. Through a contract with Scottsdale Healthcare Hospitals and Scottsdale Health Partners, members of a Blue Medicare Advantage (HMO) plan can select doctors within the Banner Health Network or Scottsdale Health Partners.