Blue Cross and Blue Shield of Minnesota is the state's oldest and largest not-for-profit health insurer, serving some 2.6 million members, including employees for General Mills and Northwest Airlines. The company's insurance plans include traditional indemnity coverage, HMOs (Blue Plus and Preferred Gold), PPOs (Aware), and major medical plans. Blue Cross Blue Shield of Minnesota also offers Medicare Advantage PPOs and other products aimed at seniors. Dental coverage is provided through a partnership with Delta Dental. Additionally, its health support programs offer disease management assistance for those with chronic conditions, as well as health improvement programs such as fitness center discounts.
Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association. The company and its affiliates that provide life insurance, third-party administrative services, and health care management services operate under the Aware Integrated umbrella.
The company has seven offices in Minnesota, five in Eagan, and one each in Duluth and Rochester.
Sales and Marketing
Blue Cross and Blue Shield of Minnesota markets its serviced through agents and brokers and online.
The company's revenues grew by 3% in 2012; net income decreased by 66%.
Blue Cross and Blue Shield of Minnesota is working to upgrade its information technology systems to improve cost efficiencies and is also working through partnerships to expand its service portfolio and geographic reach.
In 2013 the company integrated online tool SmartSelect into its standard benefits packages, whereby members can access the SmartSelect shopping tool when they use the Blue Cross “Find a Doctor” web tool via a mobile phone, computer, or tablet.
In 2013 Blue Cross Blue Shield of Minnesota and Sanford Health teamed up to launch BlueConnect in western Minnesota. BlueConnect is available where Sanford Health has a presence within Blue Cross and Blue Shield of Minnesota's service area, including 26 counties in Minnesota and some border counties in Iowa, North Dakota, and South Dakota.
In 2012 the company teamed up with Allina Health to offer a new health coverage option for large employers which pairs the most comprehensive health care system in the Twin Cities region with the state's largest health plan. The new option, called Blue Choice featuring the Allina Health Network, represents an expansion of choices available through Blue Choice, the defined contribution solution from Blue Cross.
As with many health plan operators, the firm's consumer-directed plans constitute one of its fastest-growing product lines. Its Options Blue offering combines a high-deductible plan with a health savings account (HSA) and an array of decision support tools for members. The company is also adding enrollees to its Simply Blue individual plans and its Medicare Advantage PPO.
Blue Cross and Blue Shield of Minnesota has also been investing in health improvement initiatives in order to reduce unhealthy behaviors (smoking, obesity) among its members. The ultimate goal is to lower medical costs over the long term.
Mergers and Acquisitions
In 2014 Blue Plus, the health maintenance organization affiliate of Blue Cross and Blue Shield of Minnesota, acquired the Elderly Waiver claims processing capabilities of Minnesota-based Bridgeview Company.
Blue Cross and Blue Shield of Minnesota was chartered in 1933 as Minnesota's first and only nonprofit health plan.