About Bcbsm, Inc.

BCBSM (dba Blue Cross and Blue Shield of Minnesota) is the state's oldest and largest not-for-profit health insurer, serving some 2.6 million members, or about one in three Minnesotans. The company's insurance plans include HMOs (Blue Plus and Preferred Gold), PPOs (Aware), and major medical plans. Blue Cross Blue Shield of Minnesota also offers Medicare Advantage PPOs and other products aimed at seniors. Dental coverage is provided through a partnership with Delta Dental. Additionally, its health support programs offer disease management assistance for those with chronic conditions, as well as health improvement programs such as fitness center discounts.

Operations

Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association. The company and its affiliates that provide life insurance, third-party administrative services, and health care management services operate under the Aware Integrated umbrella.

Geographic Reach

Blue Cross and Blue Shield of Minnesota has offices in Aurora, Duluth, Eagen, Minneapolis, St. Cloud, and Virginia. It has retail locations in Duluth, Edina, and Roseville.

Sales and Marketing

Blue Cross and Blue Shield of Minnesota markets its services online and through agents and brokers.

Financial Performance

Blue Cross and Blue Shield of Minnesota had revenue of $84.9 billion in 2016.

Strategy

Blue Cross and Blue Shield of Minnesota is working to stay competitive as the value-based model of health care becomes more widely adopted. It has also been investing in health improvement initiatives in order to reduce unhealthy behaviors (smoking, obesity) among its members. The ultimate goal is to lower medical costs over the long term. Towards those ends, the organization in 2018 established a partnership with Sharecare to offer personalized wellness platforms to group customers. Sharecare will provide the underlying tools for Blue Cross and Blue Shield of Minnesota's digital health management offerings, which aim to increase participation among employees. These will include customized rewards programs and wellness challenges.

Also in 2018, the company began shifting the back-office operations of its state Medicaid program to a subsidiary of insurance giant Anthem. It moved several related job positions to higher growth areas of its business such as its Medicare Advantage operations.

In 2016 the organization had an operating loss which it attributed to rising health care costs (despite its having raised premiums). Its individual market and Medicaid segments have especially been struggling with higher costs. In 2018 it announced a three-pronged strategy entitled "Future of Health Care" to address these challenges through innovation and engagement. The three elements are clinical innovation (to help members navigate the care system), care management (to provide coordinated care), and network and payment (to leverage high-value networks in a move to reform payments).

Company Background

Blue Cross and Blue Shield of Minnesota was chartered in 1933 as Minnesota's first and only not-for-profit health plan.

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Bcbsm, Inc.

3535 Blue Cross Rd
Saint Paul, MN 55122-1154
Phone: 1 (651) 662-8000
Fax: 1 (651) 405-7767

Stats

  • Employer Type: Private Non Profit
  • President and CEO: Michael J. Guyette
  • Chairman: Rita J. Heise
  • Vice Chairman: Michael R. Robinson
  • Employees: 3,400

Major Office Locations

  • Saint Paul, MN

Other Locations

  • Mankato, MN
  • Saint Cloud, MN
  • Virginia, MN
  • Zumbrota, MN