About Blue Cross and Blue Shield of Florida, Inc.

Blue Cross and Blue Shield of Florida (doing business as Florida Blue) is the state's largest and oldest health insurance provider. It provides health insurance products and services to millions of Floridians plus, through affiliates, millions more in several other states. Its health plans include group and individual HMO, PPO, indemnity, and supplemental Medicare policies. Florida Blue also provides accident and dismemberment, long-term care, dental, disability, life, and workers' compensation insurance. Other services include the administration of pharmacy programs and health savings accounts. Florida Blue is part of not-for-profit mutual holding company GuideWell. It is an independent Blue Cross and Blue Shield Association licensee.

Operations

Florida Blue operates in one of the most competitive health care markets in the nation -- primarily due to the state's population growth. The company's HMO products are offered through subsidiary Health Options, while workers' compensation policies and other voluntary products are provided by partner USAble Life. Pharmacy programs include discount plans, reimbursement plans, and specialty drug plans. Another unit, Availity, is an electronic medical records administration joint venture with Humana, HCSC, and other health insurers.

Strategy

Florida Blue's strategy for keeping its competitors at bay consists of using the specialty insurance product offerings of its various subsidiaries to complement its core health plans, thus providing a one-stop employee benefits shop. It also regularly introduces new products, especially products targeting low-income customers such as health plan discount cards and specialized plans for at-risk communities.

Company Background

Florida Blue was founded in 1944. The not-for-profit mutual insurance company, an independent Blue Cross and Blue Shield Association licensee, is owned by its policyholders.

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Blue Cross and Blue Shield of Florida, Inc.

4800 Deerwood Campus Pkwy
Jacksonville, FL 32246-8273
Phone: 1 (904) 905-0000
Fax: 1 (904) 905-5346

Stats

  • Employer Type: Private Non Profit
  • Chairman and CEO: Patrick J. Geraghty
  • SVP Business Operations: Joyce Kramzer
  • Executive Vice President, Chief Financial Officer: Tracy A. Leinbach
  • Employees: 11,500

Major Office Locations

  • Jacksonville, FL

Other Locations

  • Encinitas, CA
  • Daytona Beach, FL
  • Deland, FL
  • Doral, FL
  • Fort Lauderdale, FL
  • Gainesville, FL
  • Jasper, FL
  • Lake Mary, FL
  • Merritt Island, FL
  • Orange City, FL
  • Ormond Beach, FL
  • Palm Coast, FL
  • Panama City, FL
  • Pensacola, FL
  • Pinellas Park, FL
  • Sanford, FL
  • Tallahassee, FL
  • Tampa, FL
  • Titusville, FL
  • Winter Park, FL
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