Folks who hang their hats in Tuscaloosa or Birmingham (or any other Alabama city) may depend on Blue Cross and Blue Shield of Alabama when they need medical coverage. The state's largest health benefits provider, Blue Cross and Blue Shield of Alabama administers individual, corporate and federal employer-sponsored, and Medicare health plans to more than 3 million members representing about 30,000 companies. Its insurance products include PPO and high-deductible health plans, as well as dental policies. The company also sells long-term care insurance (dubbed Preferred LTC), and it provides disease management services and wellness programs. It is a licensee of the Blue Cross and Blue Shield Association.
Blue Cross and Blue Shield of Alabama has more than a dozen service centers and support offices across the state.
Sales and Marketing
Blue Cross provides coverage for corporations and individuals, including the senior market. It sells its products via a dedicated sales force, the Internet, or through third parties such as Alfa Insurance.
The company is working to improve its offerings for individual customers. Its low-premium, high-deductable plans are coupled with tax-advantaged health spending accounts called Preferred Blue Accounts to allow customers more independence.
Blue Cross Blue Shield of Alabama is also promoting wellness programs (such as weight loss contests and free health screenings in schools) to increase preventative care measures for all clients. In 2014, the organization expanded an existing partnership with Healthways to offer the SilverSneakers Fitness Program to its C Plus Medicare Select clients.