About Auto-Owners Insurance Company

There's more to Auto-Owners Insurance than the name implies. In addition to auto coverage, the company provides a range of personal and commercial property/casualty and life insurance products to some 5.1 million policyholders. Offerings include auto, home, liability, and workers' compensation policies. Operating subsidiaries include Auto-Owners Life Insurance, Home-Owners Insurance, and Property-Owners Insurance. Its Southern-Owners Insurance subsidiary offers property/casualty insurance in Florida. Established in 1916, the company operates in 26 states nationwide and is represented by more than 6,000 independent agencies (consisting of 37,000 agents).


Auto-Owners' revenues come from insurance premiums, as well as investment income. The company's property/casualty business, which primarily sells personal auto, home, and property policies, accounts for about 90% of revenues. The remainder comes from premiums and income from the life insurance segment (life, health, and annuity policies).

Geographic Reach

Auto-Owners operates more than 120 claims, underwriting, and marketing offices in its 26-state service territory. The company's largest markets are Florida and Michigan.

Financial Performance

Rolling along after five years of increasing revenues, Auto-Owners reported a 5% revenue increase, from $5.7 billion to $6 billion, in 2013 as its premium earnings from property/casualty grew. After a sharp drop in net income in 2011, the company has been improving and reported a 25% increase, from $436 million to $580 million.


Auto-Owners is focused on growing its business by establishing strong relationships with independent agents and by diversifying its product offerings. The company has also expanded by adding sales and service facilities in new and existing markets. In 2012 Auto-Owners opened three new branch locations to handle claims in Marion, Indiana; Charlotte, North Carolina; and New Albany, Ohio. The company also replaced existing branch offices with newly constructed or renovated spaces in Tallahassee, Florida, and Lansing, Michigan.

New construction in 2011 included five new branches, two replacement branches, and a backup data center in Traverse City, Michigan.

- Show Less + Show Full Description

Company News and Press Releases

- Show Less + Show More News and Press Releases

Auto-Owners Insurance Company

6101 Anacapri Blvd
Lansing, MI 48917-3994
Phone: 1 (517) 323-1200
Fax: 1 (517) 323-8796


  • Employer Type: Private
  • Chairman and CEO: Jeffrey F. Harrold
  • SVP, Treasurer and CFO: Eileen Fhaner
  • Chairman and CEO: Jeffrey F. Harrold

Major Office Locations

  • Lansing, MI

Other Locations

  • Hoover, AL
  • Montgomery, AL
  • Mesa, AZ
  • Reseda, CA
  • Broomfield, CO
  • Chiefland, FL
  • Clearwater, FL
  • Englewood, FL
  • Fort Myers, FL
  • Jacksonville, FL
  • Lakeland, FL
  • Ocala, FL
  • Pensacola, FL
  • Stuart, FL
  • Tallahassee, FL
  • Albany, GA
  • Kennesaw, GA
  • Lawrenceville, GA
  • Macon, GA
  • Cedar Rapids, IA
  • West Des Moines, IA
  • Mount Vernon, IL
  • Peoria, IL
  • Marion, IN
  • Mishawaka, IN
  • Clarkston, MI
  • Escanaba, MI
  • Grand Rapids, MI
  • Lapeer, MI
  • Northville, MI
  • Paw Paw, MI
  • Portage, MI
  • Saginaw, MI
  • Saint Joseph, MI
  • Southgate, MI
  • Troy, MI
  • Rochester, MN
  • Saint Paul, MN
  • Willmar, MN
  • Columbia, MO
  • Asheville, NC
  • Charlotte, NC
  • Fayetteville, NC
  • Greensboro, NC
  • Raleigh, NC
  • Dayton, OH
  • Lima, OH
  • Maumee, OH
  • Miamisburg, OH
  • Norwalk, OH
  • Greenville, SC
  • Irmo, SC
  • Brentwood, TN
  • Knoxville, TN
  • Forest, VA
  • Appleton, WI
  • Eau Claire, WI
  • Madison, WI
- Show Less + Show More