Arkansas Blue Cross and Blue Shield, the largest health insurer in Arkansas, provides health insurance products and related services across the state. The company's health insurance plans include HMO, PPO, traditional, and supplemental Medicare. Dental, vision, disability, life, and workers' compensation insurance are provided through subsidiaries and affiliates. Arkansas Blue Cross and Blue Shield also provides third-party-administration (TPA) services for self-funded plans via its BlueAdvantage Administrators of Arkansas subsidiary. The not-for-profit mutual insurance company is owned by its members and is an independent licensee of the Blue Cross and Blue Shield Association.
Arkansas Blue Cross and Blue Shield operates in all 75 counties in Arkansas. It has regional offices in Fayetteville, Fort Smith, Hot Springs, Jonesboro, Little Rock, Pine Bluff, and Texarkana.
Arkansas Blue Cross and Blue Shield has a joint venture to provide HMO services in partnership with Baptist Health. The venture, HMO Partners, operates throughout Arkansas under the Health Advantage brand. Another affiliate, Life and Specialty Ventures, is a life insurance provider owned by a group of Blue Cross and Blue Shield licensees.
The company's USAble Life subsidiary is a life insurer in Arkansas, with more than $9 billion in force.
Arkansas Blue Cross and Blue Shield and its affiliates provide health care financing for 30% of Arkansans.
Sales and Marketing
The company serves individual, employer group, and Medicare customers and markets its services through agents and brokers.
Arkansas Blue Cross and Blue Shield grows by providing a wider range of products and services, such as supplemental insurance products, that complement the company's core health insurance offerings. The company also promotes wellness plans to help customer control costs.
In 2012 Arkansas Blue Cross and Blue Shield launched mobile site “Find a Doctor or Hospital” to provider search, the ability to easily shop for health and dental insurance plans for individuals and families, contact information, and information related to the ArkansasBlue health insurance store in west Little Rock.
In 2012 the company launched new DentalBlue Gold Plus Vision plan to expand its dental plan portfolio.
It is also growing geographically. In 2013 Arkansas Blue Cross and Blue Shield opened ArkansasBlue health insurance stores in Pine Bluff. In 2012 it opened its first ArkansasBlue retail insurance store, in Little Rock.
The company was founded in 1948.