Amica Mutual Insurance Company will amicably serve your
insurance needs. The oldest mutual automobile insurance company in
the US, the company now provides a variety of personal insurance
products, including auto, home, and life policies, as well as
marine and excess liability coverage. Amica sells its policies
directly to customers through some 40 offices throughout the
US. The multi-line insurance company, in its current incarnation,
was formed in 1973 when Automobile Mutual Insurance Company of
America combined with Factory Mutual Liability Insurance Company of
Authorized to do business in every US state except Hawaii, the
company has 40 offices in 28 states.
Property/casualty coverage is Amica's strong suit, and it offers
coverage ranging from renter's insurance to marine insurance on
yachts. Its life insurance and annuity offerings include
long-term care and life settlement products. The company has
some 1.4 million policies in place and holds assets of $4.5
Amica Mutual underwrites most of the property/casualty policies,
with its Amica Property and Casualty Insurance and Amica
Lloyd's of Texas unit handling policies in New Jersey and Texas,
respectively. Life insurance is issued through the Amica Life
Insurance Company subsidiary. The company also has two insurance
brokerage subsidiaries: Amica General Agency, which serves
specialty customers across the US, and Amica General Insurance
Agency of California, which serves states in the West.
Sales and Marketing
Amica uses radio and internet advertising, as well as direct
mail and social media campaigns, to market its products.
Amica's revenues increased by 6% to $1.6 billion in 2102 thanks
to a 6% growth in net premiums written. In 2012 its life insurance
in force amounted to about $31 billion (7.4% up on 2011).
Additionally, new life insurance business issued in 2012 totaled
$2.9 billion (49% up on the prior year).
Net income increased in 2012 by 15% to $71 million as the result of
higher revenues, a revised pricing structure prices, lower
expenses, and improved loss results. This was partially offset by
lower investment and other income as a result of a drop in net
investment income (including real estate income).
Amica is focusing on expanding its portfolio of insurance
products, with an emphasis on growing its life insurance
The company has successfully expanded its policy sales
volumes through marketing initiatives and technology
enhancements in recent years. For example, Amica has upgraded its
phone systems, implemented an electronic claims filing system,
and launched a new website. It is also opening new regional offices
to enhance customer service.
To cut costs and provide better customer service, in 2014 the
company chose Semafone's secure payments technology to handle
payments taken over the telephone. The new payments system will be
implemented across Amicas 40 US branches and customer call centers,
giving 1,500 customer service representatives the ability to
process secure telephone payments through the Semafone system.
The company traces its roots back to 1907 (when fire coverage
was a car owner's most important need due to the danger of
exploding gas tanks). Amica was founded in Providence by A. T.