Ameritas Mutual Holding takes the task of providing life insurance to its members seriously. The company primarily operates through Ameritas Life Insurance and Ameritas Life Insurance of New York, which provide life insurance and annuity products to about 430,000 policyholders nationwide. In addition to managing some $82 billion in life insurance policies in force, its subsidiaries also offer such services as financial planning and workplace investing. Ameritas' investment firms boast more than $34 billion of assets under management. Other companies under its umbrella include mutual fund manager Calvert Group.
While most of Ameritas' products are sold through Ameritas Life and Ameritas Life of New York, other life insurance operations are conducted through the company's Union Central Life Insurance (life, health, annuities, and pensions) and Acacia Life Insurance subsidiaries.
Other units include Ameritas Retirement Plans and Ameritas Group (dental, hearing, and eye care plans). Ameritas Investment and Summit Investment Partners offer investment advice and asset management.
Ameritas has offices in Lincoln, Nebraska; Bethesda, Maryland; Cincinnati; Falls Church, Virginia; New York City; San Antonio, Texas; and Wayne, Nebraska.
Sales and Marketing
The company targets its marketing efforts towards middle- to upper-income individuals across the US, using a network of general agents, advisors, third-party administrators, and independent brokers to distribute its products.
Ameritas' revenues have held relatively steady over the past few years. They rose 2% to $2 billion in 2013 (versus $1.9 billion in 2012) due to an increase in premium income, contract charges, mutual fund management and related fees, and broker-dealer revenues. This was partially offset by a decline in sales and net investment income. Net income rose dramatically in 2013, increasing 75% to $136 million, as a result of higher revenues and income from discontinued operations.
Cash flow from operations fell 17% to $314 million due to a decline in cash from accrued investment income and policy and contract liabilities.
In late 2013 Ameritas sold its Acacia Federal Savings Bank subsidiary to Stifel Financial, thereby refocusing its operations on core insurance and investment businesses. As such, Americas seeks to introduce new or enhanced products as opportunities arise. In 2014 Americas Group developed Defined Dental, a low-cost, fixed reimbursement dental plan for customers in Florida.
Also in 2014, Ameritas completed construction of a new office building on its Forest Park campus in Cincinnati. The nearly 700,000 sq. ft. building houses some 350 employees.
With roots reaching back as far as 1867, Ameritas is the result of a 2006 merger between the Ameritas Acacia Companies and Union Central Mutual Holding. It held the name UNIFI Mutual Holding until 2012 when it changed its name to Ameritas in order to better support its national brand identity.