Ameritas Mutual Holding takes the task of providing life insurance to its members seriously. The company primarily operates through Ameritas Life Insurance and Ameritas Life Insurance of New York, which provide life insurance and annuity products to about 430,000 policyholders nationwide. In addition to managing some $80 billion in life insurance policies in force, its subsidiaries also offer such services as financial planning and workplace investing. Ameritas' investment firms boast more than $30 billion of assets under management. Other companies under its umbrella include mutual fund manager Calvert Group.
Ameritas has offices in Lincoln, Nebraska; Bethesda, Maryland; Cincinnati; Falls Church, Virginia; New York City; San Antonio, Texas; and Wayne, Nebraska.
While most of Ameritas' products are sold through Ameritas Life and Ameritas Life of New York, other life insurance operations are conducted through the company's Union Central Life Insurance and Acacia Life Insurance subsidiaries.
Other units include Ameritas Retirement Plans and Ameritas Group (dental, hearing, and eye care plans). Ameritas Investment and Summit Investment Partners offer investment advice and asset management.
Sales and Marketing
The company targets its marketing efforts towards middle- to upper-income individuals across the US, using a network of general agents, advisors, and independent brokers to distribute its products.
Ameritas' revenues decreased 1% to $1.95 billion in 2011 due to lower earnings in the individual, retirement plan, and financial service businesses. The decreased segments were offset by growth in the group business segment. Net income dropped 44% to $82 million in 2011 due to the decrease in revenues, a decrease in realized capital gains, and higher sales and operating expenses.
In 2012 Ameritas mutual agreed to sell its retail mortgage lending unit, Acacia Federal Savings Bank, to Customers Bancorp. Through the sale, Ameritas plans to refocus its operations on core insurance and investment businesses.
Mergers and Acquisitions
In late 2011 Ameritas Life acquired BNL Financial Corporation, parent company of Austin, Texas-based insurance firm Brokers National Life Assurance Company. BNL operates as a subsidiary of Ameritas Life following the transaction.
With roots reaching back as far as 1867, Ameritas is the result of a 2006 merger between the Ameritas Acacia Companies and Union Central Mutual Holding. It held the name UNIFI Mutual Holding until 2012 when it changed its name to Ameritas in order to better support its national brand identity.