Even confirmed bachelors can get insured through American Family Mutual Insurance. The company and its subsidiaries specialize in personal and commercial property/casualty insurance. Its coverage products include auto, homeowners, farm and ranch, and commercial liability. Its subsidiaries also offer life insurance and annuities and health plans. The company operates in some 46 states across the US and is among the largest US property/casualty mutual insurance companies. Policies are underwritten by American Family Mutual and its American Standard Insurance, American Family Life Insurance Company (AFLIC), and Permanent General subsidiaries; together they operate as the American Family Insurance Group.

Geographic Reach

In addition to its Madison, Wisconsin, headquarters location, American Family has regional offices in Englewood, Colorado; Madison, Waukesha and Wausau, Wisconsin; and Phoenix, Arizona. The company offers multi-line products in the midwestern and western US states of Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin.

One or more companies of American Family operates in 46 states


Property/casualty policies written for personal and commercial applications account for the majority (about 85%) of American Family's annual revenues. Term, universal, and whole life policies, as well as fixed annuities, are written directly through the AFLIC subsidiary. American Family has some $89 billion of life insurance policies in force.

The company's health insurance products include HSA (health savings account), Medicare supplement, and short-term medical care plans, all of which are marketed through an affiliation with Assurant Health.

American Family has $19.4 billion in assets under management.

Sales and Marketing

American Family sells its insurance products through a network of some 3,500 independent agents. The company strives to maintain strong relationships with its brokers to better serve its policyholders.

Financial Performance

Unlike some of its industry peers, American Family has no plans to demutualize and has steadily grown its equity and assets. However, the company experienced earlier underwriting losses due to storm coverage. In 2013 the company reported a  9% growth to $6.8 billion due to higher net premiums from property/casualty policies, as well as rising net investment income and other revenues.

Net income for the group returned to growth that year as well, marking a 22% increase on lower property/casualty expenses and losses in 2012. In 2013 American Family's net income increased by 5% due to higher revenues and lower property/casualty expenses and losses.


As a result of high catastrophe claims, the company chose to consolidate its claims offices from 20 locations to just six primary offices in key markets in 2011. Other restructuring measures included a change in how American Family reinsures its policies to protect the company from catastrophe-related losses.

As results improved, American Family began to explore growth opportunities in the second half of 2012 and in 2013.

In 2013 the company formed a partnership with AssureStart, a Seattle-based start-up direct company that sells small business insurance online.

That year American Family renewed and expanded its partnership with the Green Bay Packers to become the “Official Insurance Company of the Green Bay Packers” through the 2023 NFL season.

Mergers and Acquisitions

In 2013 the company acquired the Homesite Group, a direct property insurance company, and helped create AssureStart, a startup direct small-business insurance distributor. They join The General, a direct auto insurance company American Family acquired in 2012.

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6000 American Pkwy
Madison, WI 53783-0001
Phone: 1 (608) 249-2111
Fax: 1 (608) 243-4923


  • Employer Type: Private Mutual Company
  • Chairman and CEO: Jack C. Salzwedel
  • CIO: Kristin R. Kirkconnell
  • Chairman and CEO: Jack C. Salzwedel

Major Office Locations

  • Madison, WI

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