About American Family Mutual Insurance Co Inc

Even confirmed bachelors can get insured through American Family Mutual Insurance (AmFam). The company and its subsidiaries specialize in personal and commercial property/casualty insurance. Its coverage products include auto, homeowners, farm and ranch, and commercial liability. Its subsidiaries also offer life insurance and annuities and health plans. The company operates across the US and is among the nation's largest property/casualty mutual insurance companies. Policies are underwritten by American Family Mutual and its American Standard Insurance, American Family Life Insurance Company (AFLIC), and Permanent General subsidiaries; together they operate as the American Family Insurance Group.


Property/casualty policies written for personal and commercial applications account for the majority (about 90%) of AmFam's annual revenues. Term, universal, and whole life policies, as well as fixed annuities, are written directly through the AFLIC subsidiary.

AmFam has some 8.3 million active policies in force, including 7 million auto and umbrella policies; 800,000 life insurance policies; and 500,000 commercial and farm ranch policies.

The company has $22.7 billion in assets under management.

Geographic Reach

In addition to its Madison, Wisconsin, headquarters location, AmFam has regional offices in Englewood, Colorado; Madison, Waukesha, and Wausau, Wisconsin; Eden Prairie, Minnesota; and Phoenix. The company offers multi-line products in the midwestern and western US states of Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin.

The AmFam organization operates in all 50 states.

Sales and Marketing

AmFam sells its insurance products through a network of some 2,800 independent agents. Its General, AssureStart, and Homesite affiliates offer products to customers via telephone or the internet.

Financial Performance

Unlike some of its industry peers, AmFam has no plans to demutualize and has steadily grown its equity and assets. After a revenue decline in 2011, the company reported five consecutive years of growth. In 2016 revenue rose 8% to $8.7 billion due to higher net premiums from property/casualty policies (due to an increase in policies in force). The company also added nearly $400 million to its policyholder equity, which helps buffer against unexpected losses.

However, net income decreased 53% to $325.6 million in 2016 as the company saw higher claims for storm damage and automobile collisions.


AmFam has been searching for ways to grow its operations, particularly after making moves to protect itself against catastrophe-related losses. Although not a terribly acquisitive group, it does occasionally buy smaller insurers to add to its areas of coverage. It also launches new products that it deems promising. For example, in 2015 the company introduced coverage for transportation network companies (such as Uber and Lyft) in Colorado.

In 2016 the company announced plans to reorganize, creating a mutual holding company that would own AmFam and its various subsidiaries. By doing so, the organization would have additional flexibility to acquire or invest in non-insurance companies in addition to buying other mutual insurers.

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American Family Mutual Insurance Co Inc

6000 American Pkwy
Madison, WI 53783-0001
Phone: 1 (800) 692-6326
Fax: 1 (608) 243-4934


  • Employer Type: Private Mutual Company
  • Chairman, President, and CEO: Jack C. Salzwedel
  • CIO: Kristin R. Kirkconnell
  • Chairman, President, and CEO: Jack C. Salzwedel
  • 2013 Employees: 8,100

Major Office Locations

  • Madison, WI

Other Locations

  • Apache Junction, AZ
  • Phoenix, AZ
  • Prescott, AZ
  • Sun City, AZ
  • Denver, CO
  • Englewood, CO
  • Loveland, CO
  • Spirit Lake, IA
  • West Des Moines, IA
  • Winthrop, IA
  • Eagle, ID
  • Idaho Falls, ID
  • Chicago, IL
  • Crystal Lake, IL
  • Joliet, IL
  • Schaumburg, IL
  • Silvis, IL
  • Stone Park, IL
  • Wilmington, IL
  • Hammond, IN
  • Indianapolis, IN
  • South Bend, IN
  • De Soto, KS
  • Pratt, KS
  • Baker, LA
  • Covington, LA
  • Greensburg, LA
  • Hammond, LA
  • Houma, LA
  • Kenner, LA
  • Lafayette, LA
  • Metairie, LA
  • Slidell, LA
  • Walker, LA
  • Okemos, MI
  • Eden Prairie, MN
  • Glencoe, MN
  • Hermantown, MN
  • Northfield, MN
  • South Saint Paul, MN
  • Kansas City, MO
  • Lees Summit, MO
  • Liberty, MO
  • Maryland Heights, MO
  • Monroe City, MO
  • Saint Joseph, MO
  • Sedalia, MO
  • Springfield, MO
  • Stockton, MO
  • Bottineau, ND
  • North Platte, NE
  • Omaha, NE
  • Columbus, OH
  • Gettysburg, SD
  • Bellevue, WA
  • Issaquah, WA
  • Deerfield, WI
  • Janesville, WI
  • Onalaska, WI
  • Pewaukee, WI
  • Wausau, WI
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