Even confirmed bachelors can get insured through American Family Mutual Insurance. The company and its subsidiaries specialize in personal and commercial property/casualty insurance. Its coverage products include auto, homeowners, farm and ranch, and commercial liability. Its subsidiaries also offer life insurance and annuities and health plans. The company operates in some 49 states across the US and is among the largest US property/casualty mutual insurance companies. Policies are underwritten by American Family Mutual and its American Standard Insurance, American Family Life Insurance Company (AFLIC), and Permanent General subsidiaries; together they operate as the American Family Insurance Group.


Property/casualty policies written for personal and commercial applications account for the majority (about 90%) of American Family's annual revenues. Term, universal, and whole life policies, as well as fixed annuities, are written directly through the AFLIC subsidiary. American Family has some $91 billion of life insurance policies in force.

The company's health insurance products include HSA (health savings account), Medicare supplement, and short-term medical care plans, all of which are marketed through an affiliation with Assurant Health.

American Family has $20 billion in assets under management.

Geographic Reach

In addition to its Madison, Wisconsin, headquarters location, American Family has regional offices in Englewood, Colorado; Madison, Waukesha, and Wausau, Wisconsin; and Phoenix. The company offers multi-line products in the midwestern and western US states of Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin.

One or more companies of American Family operates in 49 states.

Sales and Marketing

American Family sells its insurance products through a network of some 3,500 independent agents. The company strives to maintain strong relationships with its brokers to better serve its policyholders.

Financial Performance

Unlike some of its industry peers, American Family has no plans to demutualize and has steadily grown its equity and assets. After a revenue decline in 2011, the company reported two consecutive years of growth. In 2014 revenue rose 8% to $7.4 billion due to higher net premiums from property/casualty policies, as well as rising net interest earnings.

Net income increased 36% to $515 million in 2014 on an increase in realized capital gains.


As a result of high catastrophe claims, the company chose to consolidate its claims offices from 20 locations to just six primary offices in key markets in 2011. Other restructuring measures included a change in how American Family reinsures its policies to protect the company from catastrophe-related losses. As results improved, American Family began to explore growth opportunities in the second half of 2012 and in 2013.

In 2013 the company formed a partnership with AssureStart, a Seattle-based start-up direct company that sells small business insurance online.

That year American Family renewed and expanded its partnership with the Green Bay Packers to become the “Official Insurance Company of the Green Bay Packers” through the 2023 NFL season.

Mergers and Acquisitions

In 2013 the company acquired the Homesite Group, a direct property insurance company, and helped create AssureStart, a startup direct small-business insurance distributor. They join The General, a direct auto insurance subsidiary of American Family.

Also in 2013, American Family acquired the Nashville, Tennessee-based Permanent General Companies, which sells non-standard auto insurance in 25 states.

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6000 American Pkwy
Madison, WI 53783-0001
Phone: 1 (608) 249-2111
Fax: 1 (608) 243-4923


  • Employer Type: Private Mutual Company
  • Chairman and CEO: Jack C. Salzwedel
  • CIO: Kristin R. Kirkconnell
  • Chairman and CEO: Jack C. Salzwedel

Major Office Locations

  • Madison, WI

Other Locations

  • Apache Junction, AZ
  • Phoenix, AZ
  • Prescott, AZ
  • Sun City, AZ
  • Denver, CO
  • Englewood, CO
  • Loveland, CO
  • Spirit Lake, IA
  • West Des Moines, IA
  • Winthrop, IA
  • Eagle, ID
  • Idaho Falls, ID
  • Chicago, IL
  • Crystal Lake, IL
  • Joliet, IL
  • Schaumburg, IL
  • Silvis, IL
  • Stone Park, IL
  • Wilmington, IL
  • Fishers, IN
  • Hammond, IN
  • Indianapolis, IN
  • South Bend, IN
  • De Soto, KS
  • Pratt, KS
  • Baker, LA
  • Covington, LA
  • Greensburg, LA
  • Hammond, LA
  • Houma, LA
  • Kenner, LA
  • Lafayette, LA
  • Metairie, LA
  • Slidell, LA
  • Walker, LA
  • Okemos, MI
  • Eden Prairie, MN
  • Glencoe, MN
  • Hermantown, MN
  • Northfield, MN
  • South Saint Paul, MN
  • Kansas City, MO
  • Lees Summit, MO
  • Liberty, MO
  • Maryland Heights, MO
  • Monroe City, MO
  • Saint Joseph, MO
  • Sedalia, MO
  • Springfield, MO
  • Stockton, MO
  • Bottineau, ND
  • North Platte, NE
  • Omaha, NE
  • Columbus, OH
  • Gettysburg, SD
  • Bellevue, WA
  • Deerfield, WI
  • Janesville, WI
  • Onalaska, WI
  • Pewaukee, WI
  • Wausau, WI
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