Even confirmed bachelors can get insured through American Family Mutual Insurance. The company and its subsidiaries specialize in personal and commercial property/casualty insurance. Its coverage products include auto, homeowners, farm and ranch, and commercial liability. Its subsidiaries also offer life insurance and annuities and health plans. The company operates in some 49 states across the US and is among the largest US property/casualty mutual insurance companies. Policies are underwritten by American Family Mutual and its American Standard Insurance, American Family Life Insurance Company (AFLIC), and Permanent General subsidiaries; together they operate as the American Family Insurance Group.


Property/casualty policies written for personal and commercial applications account for the majority (about 90%) of American Family's annual revenues. Term, universal, and whole life policies, as well as fixed annuities, are written directly through the AFLIC subsidiary. American Family has some $93.6 billion of life insurance policies in force.

The company's health insurance products include health savings account (HSA), Medicare supplement, and short-term medical care plans, all of which are marketed through an affiliation with Assurant Health.

American Family has $21.5 billion in assets under management.

Geographic Reach

In addition to its Madison, Wisconsin, headquarters location, American Family has regional offices in Englewood, Colorado; Madison, Waukesha, and Wausau, Wisconsin; Eden Prairie, Minnesota; and Phoenix. The company offers multi-line products in the midwestern and western US states of Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin.

One or more companies of American Family operates in 49 states.

Sales and Marketing

American Family sells its insurance products through a network of some 3,500 independent agents. The company strives to maintain strong relationships with its brokers to better serve its policyholders.

Financial Performance

Unlike some of its industry peers, American Family has no plans to demutualize and has steadily grown its equity and assets. After a revenue decline in 2011, the company reported four consecutive years of growth. In 2015 revenue rose 9% to $8 billion due to higher net premiums from property/casualty policies (due to an increase in policies in force), as well as rising net interest earnings.

Net income increased 35% to $694 million in 2015 as property/casualty losses declined. A decline in storm claims, a mild winter, and fewer homeowner claims led to that decline in losses.


American Family has been searching for ways to grow its operations, particularly after making moves to protect itself against catastrophe-related losses. Although not a terribly acquisitive group, it does occasionally buy smaller insurers to add to its areas of coverage. It also launches new products that it deems promising. For example, in 2015 the company introduced coverage for transportation network companies (such as Uber and Lyft) in Colorado.

- Show Less + Show Full Description

Company News and Press Releases

- Show Less + Show More News and Press Releases


6000 American Pkwy
Madison, WI 53783-0001
Phone: 1 (800) 692-6326
Fax: 1 (608) 243-4923


  • Employer Type: Private Mutual Company
  • Chairman and CEO: Jack C. Salzwedel
  • CIO: Kristin R. Kirkconnell
  • Chairman and CEO: Jack C. Salzwedel
  • 2013 Employees: 8,627

Major Office Locations

  • Madison, WI

Other Locations

  • Apache Junction, AZ
  • Phoenix, AZ
  • Prescott, AZ
  • Sun City, AZ
  • Denver, CO
  • Englewood, CO
  • Loveland, CO
  • Spirit Lake, IA
  • West Des Moines, IA
  • Winthrop, IA
  • Eagle, ID
  • Idaho Falls, ID
  • Chicago, IL
  • Crystal Lake, IL
  • Joliet, IL
  • Schaumburg, IL
  • Silvis, IL
  • Stone Park, IL
  • Wilmington, IL
  • Hammond, IN
  • Indianapolis, IN
  • South Bend, IN
  • De Soto, KS
  • Pratt, KS
  • Baker, LA
  • Covington, LA
  • Greensburg, LA
  • Hammond, LA
  • Houma, LA
  • Kenner, LA
  • Lafayette, LA
  • Metairie, LA
  • Slidell, LA
  • Walker, LA
  • Okemos, MI
  • Eden Prairie, MN
  • Glencoe, MN
  • Hermantown, MN
  • Northfield, MN
  • South Saint Paul, MN
  • Kansas City, MO
  • Lees Summit, MO
  • Liberty, MO
  • Maryland Heights, MO
  • Monroe City, MO
  • Saint Joseph, MO
  • Sedalia, MO
  • Springfield, MO
  • Stockton, MO
  • Bottineau, ND
  • North Platte, NE
  • Omaha, NE
  • Columbus, OH
  • Gettysburg, SD
  • Bellevue, WA
  • Deerfield, WI
  • Janesville, WI
  • Onalaska, WI
  • Pewaukee, WI
  • Wausau, WI
- Show Less + Show More