If AEGON USA were an Argonaut, its quest would be to conquer the US insurance market. The company, a subsidiary of Dutch insurance giant
that operates under the AEGON Americas moniker, provides life insurance and accident and health insurance (such as cancer and long-term care policies) to some 30 million customers throughout the US. Its products include traditional whole life, universal life, variable universal life, and term life insurance for individuals and groups. AEGON USA also offers annuity and investment products, such as mutual funds, as well as asset management services. Subsidiaries include
Transamerica Premier Life
Western Reserve Life
Sister company Transamerica Life Canada (part of AEGON Canada) offers insurance products throughout Canada. AEGON USA and AEGON Canada, along with several Latin American affiliates, make up the AEGON Americas organization, which is the parent company's largest segment, accounting for about 45% of annual global revenues.
AEGON USA has operating licenses in every US state, the District of Columbia, Puerto Rico, the Virgin Islands, and Guam.
Sales and Marketing
AEGON USA offers its products through independent agents, financial institutions (including banks), broker/dealers and their representatives, sponsored marketing organizations, and workplace representatives, third-party administrators, and online, as well as through
AEGON Direct Marketing Services
. The company uses this wide variety of marketing channels so that it can tailor its products to certain market segments, ranging from low-income to high-net-worth individuals and small to large corporations.
AEGON USA is part of AEGON's Americas segment, which contributed 45% of the group's total revenue in 2014.