Cutting out the middleman -- that's how 21st Century Insurance grew in the 20th century. The company's primary subsidiaries provide inexpensive auto and personal umbrella insurance for customers by selling directly rather than through brokers, which eliminates the cost of agents and commissions. 21st Century Insurance limits sales of its auto policies to preferred-risk applicants (good drivers). The company has historically been most active in California but has been actively expanding into other states, including Texas. 21st Century Insurance is part of the Farmers Group of Zurich Financial Services.
21st Century Insurance provides auto insurance to customers in 49 US states, plus Washington, DC. The company's broad operations and geographic presence help to secure Farmers' spot in the top tier of US auto insurers.
21st Century Insurance has become a more integrated part of Farmers Group following its acquisition by Zurich Financial Services in 2009. For instance, in addition to auto policies, 21st Century Insurance's customers have access to personal property/casualty and life insurance products underwritten by Farmers Group sister subsidiaries such as Foremost Insurance and other underwriters. Products include homeowners, renters, personal umbrella, and life insurance policies.
In addition, the company's claims are managed by Farmers Group's HelpPoint claims processing team.
Sales and Marketing
21st Century Insurance markets products through direct-mail, print, and radio advertising. In addition to the company's direct marketing efforts, 21st Century's products are also marketed through the Farmers agency system. Altogether, the company has about 2 million customers.