About Zones, Inc.

Direct marketer Zones offers computer users a zone of their own, selling more than 150,000 products (including hardware, software, peripherals, storage, and accessories). The company is a reseller for several manufacturers, such as AppleCiscoIBMMicrosoft, Dell, VMware, and EMC. As part of its business, Zones also provides IT support services the likes of networking, security, and software storage. The company sells products by phone and through its catalog and e-commerce site Zones.com. The company, which targets small and midsized businesses, sells to business customers of all sizes, as well as to public sector, health care clients, and specialty markets.

Geographic Reach

Washington-based Zones has subsidiaries in Canada, Europe, and India. It sells its products and services in more than 180 countries. 


Through its businesses with large technology companies such as EMC, Zones sells hardware, software, and services, such as network infrastructure, security, storage, virtualization, mobility, and unified communications. The company has more than 2,000 partners.

An MBE-certified company, Zones holds more than 55 of the industry's highest distinct certifications, such as CiscoGold, DellServer and Storage Technical, EMCVelocity Premier, IBM System and Storage Technical, HP Enterprise Networking, and VMware Infrastructure, among others. 

Sales and Marketing

The Zones sales organization segments its account executives and sales representatives into Enterprise and SMB teams as well as teams which serve the healthcare, public sector, and retail and hospitality segments.


In 2015, the company was authorized as a Platinum Reseller of the Samsung KNOX security platform for the Samsung Galaxy line of mobile devices.

Company Background

To expand its operations in the Midwest, Zones in 2012 opened a new sales office in Chicago, allowing the company to cater to the region's customers and leverage its recently expanded warehouse and logistics capabilities there.

Zones was founded in 1988.

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Zones, Inc.

1102 15th St. Sw
Ste. 102
Auburn, WA 98001-6509
Fax: (253) 205-2558


  • Employer Type: Private
  • Chairman, President, and CEO: Firoz H. Lalji
  • Chairman, President, and CEO: Firoz H. Lalji
  • SVP and CFO: Ronald P. McFadden

Major Office Locations

  • Auburn, WA

Other Locations

  • Cerritos, CA
  • Carol Stream, IL
  • Chicago, IL
  • Portland, OR
  • Richardson, TX
  • Algona, WA
  • Redmond, WA
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