VF Imagewear makes uniforms that reach from production lines to baseball diamonds. A subsidiary of V.F. Corporation, VF Imagewear provides occupational apparel and manages uniform programs for customers in the transportation, utilities, telecommunications, foodservice, hospitality, mining, and other industries, as well as government organizations. The business also designs and markets uniforms and fanwear for sports leagues (including the NFL and MLB) and Harley-Davidson-branded apparel through licensing agreements and via its Majestic Athletic unit. VF Imagewear's brands include Bulwark, Chef Designs, Horace Small, Lee, Red Kap, and Wrangler Hero, as well as licensed brands.
VF Imagewear comprises its parent's imagewear division (or "coalition," as VF calls it). The business generated nearly $910 million, or nearly 12%, of its parent's overall revenue in 2010. The 2010 figure is a modest improvement over the year before, however, the division still aims to make up sales lost amid the recession (sales topped $990 million in 2008). Unique to the uniforms business is that sales are tied to employment levels in the industrial and service sectors, which have suffered during the economic downturn. VF Imagewear appears to be back on track to grow as 2010's results are indicative of a recovering economy. As it works to reach pre-recessionary sales levels, VF Imagewear has also expanded its Majestic brand for Major League Baseball and its National Football League business by licensing more clothing categories while exploring additional distribution channels. The occupational apparel and sports apparel units each account for half of VF Imagewear's revenue.
Besides supplying workwear, the occupational apparel unit runs large-scale uniform programs, which allow for convenient ordering via customized websites, for the likes of FedEx, Continental Airlines, Air Canada, AT&T, and other corporations. It also caters to government organizations, such as the National Park Service and the New York City Transit Authority.
In addition to the NFL and MLB, the sports apparel unit counts the MLB Players Association, National Basketball Association, National Hockey League, and major colleges and universities among its licensors. Also interesting to note, all of the MLB's 30 teams exclusively wear Majestic uniforms on the field.
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