Customers who like to detail their own cars or remedy a soppy situation know Shop-Vac. Established in 1953, the company is the leading manufacturer of wet/dry vacuums and their accessories, including filters, hoses, nozzles, and replacement parts, for home and industrial use. Shop-Vac also sells a two-in-one product called the Blow Vac. The company sells its vacuums online through the likes of Amazon.com and in home-improvement centers, such as Lowe's, as well as in appliance, discount (Wal-Mart Stores), and hardware stores (Ace Hardware) nationwide. Established in 1969, Shop-Vac serves do-it-yourselfers in Canada, too. Online, the company peddles replacement parts, filters, and other accessories.
Based in Pennsylvania, Shop-Vac has a presence in the US, Canada, Mexico, and Australia.
Sales and Marketing
Shop-Vac serves several markets, including consumer, industrial, and commercial. The company sells its vacuum cleaners and accessories online and through home improvement stores, as well as via discount and hardware shops.
With such a well-known brand name, Shop-Vac markets itself through word of mouth and by sponsoring tournaments whose participants are power-users of its products. The vacuum cleaner company partnered with FLW Outdoors, organizer of the world's largest fishing tournaments, in 2011 as a new sponsor. FLW Outdoors focuses on lucrative bass and walleye tournaments. The move gives Shop-Vac direct access to showcase its vacuums and accessories. Also, as part of the alliance, Shop-Vac is featured by FLW Outdoors in its weekly television program, on the tournament organizer's website, and in bass and walleye magazines.
To ensure the company has capital to fund its growth, Shop-Vac in 2014 secured a $70-million senior credit facility from GE Capital Corporate Finance. It's using the money to grow its international business, as well as for working capital and general corporate purposes.