Royal Appliance wants you to make a deal with the Devil. The company makes the popular light-weight Dirt Devil canister, hand, stick, and upright vacuums for homes and cars. It also markets flooring shampooers, accessories, and replacement parts under the Dirt Devil name and manufactures vacuum cleaners under the brands Regina and Royal (which offers both household and commercial products). Royal Appliance's floor care products are sold through mass merchandisers (such as Kmart and Wal-Mart) and independent dealers. Royal Appliance is a subsidiary of Hong Kong-based power tool maker Techtronic Industries, which also owns the Hoover, Vax, and Oreck vacuum brands.
Cleveland-based Royal Appliance has operations in Ohio and California.
While parent Techtronic Industries (TTI) doesn't break out Royal Appliance's sales, its floor care and appliances division contributed about 27% of its $4.3 billion in 2013 sales. North America is TTI's largest market, accounting for nearly three-quarters of its sales.
Royal Appliance has been part of Techtronic Industries' Floor Care North America division since it was acquired in 2002. Other vacuum brands organized into this division include the iconic Hoover and internationally recognized Vax (marketed in Europe, the Middle East, Hong Kong, and Australia). The Oreck brand joined the group in 2013.
Founded in 1905, Royal Appliance Mfg. Co. is one of the world's oldest manufacturers of vacuum cleaners. The company produced the world's first hand-held vacuum, the Royal Prince, in 1937.