From turbines and TVs, to aircraft engines and power plants, General Electric (GE) is plugged in to businesses that shape the modern world. The company produces aircraft engines, locomotives and other transportation equipment, lighting, electric control equipment, generators and turbines, and medical imaging equipment. GE also owns GE Capital, which offers commercial finance, commercial aircraft leasing, real estate, and energy financial services. GE's other segments include Aviation, Home & Business Solutions, and Transportation. GE looks to sell its GE Capital businesses to focus on its core industrial business. In 2016 GE made an offer to merge GE Oil & Gas with Baker Hughes.


Although financial services is GE's biggest segment, the company's raison d'etre has traditionally been its industrial products. The company has shuffled its organizational structure several times, but it's long-term goal is to specialize in industrial manufacturing. Currently, the company divides its operations across eight segments: GE Capital, HealthcareAviation, Power & Water, Oil & Gas, Home & Business Solutions, Energy Management, and Transportation.

The appliance segment accounts for less than 10% of GE's overall revenues. In June 2016, the company sold its appliance business to China-based appliance manufacturer Qingdao Haier Co. for $5.6 billion.

The company announced in mid-2015 that it would be selling its GE Capital business, which includes its banking, real estate, and leasing operations, to focus more on its core strengths.

In 2013, GE sold its 49% stake in NBCUniversal for nearly $17 billion to Comcast as part of its strategy to focus on its industrial operations. There was already a structure in place for Comcast to eventually take full ownership of NBCUniversal, but stronger than expected growth from the joint venture accelerated those plans.

Geographic Reach

GE has approximately 240 manufacturing plants in 38 states in the US and Puerto Rico; it also operates more than 300 plants in 40 other countries. Its vast operations are located in Africa, the Americas, Asia, Australia, Europe, and the Middle East. The company serves customers in more than 100 countries and generates more the half of its revenue from international markets.

Financial Performance

GE's revenue rebounded from last year's dip, growing by 2% to $148.59 billion in 2014. This was mostly thanks to strong growth from GE's power & water, oil & gas, and aviation businesses, along with their positive acquisition effects of Lufkin Industries, Avio, and certain Thermo Fisher Scientific businesses. Some of this top line growth was hindered by a 3% drop in GE's financial segment revenue as the company sold off some of its financial businesses and earned less from investment gains.

Net income also jumped to a six-year high, growing by 17% to $15.23 billion in 2014, primarily thanks to higher revenues and fewer losses from discontinued operations related to its old WMC mortgage business. For reference, GE's pre-recession profit levels from 2005 to 2008 hovered between $16.35 billion and $22.2 billion.

Despite higher earnings, cash levels fell for the fifth year in a row. Operations provided $27.71 billion, or roughly 3% less cash than in 2013, as the company's accounts receivables grew and as it collected less from its GE progress collections.


CEO Jeff Immelt is obviously not shy about making sweeping changes, whether by divesting underperforming segments or investing in probable growth industries. He has emerged from the considerable shadow of his predecessor, Jack Welch, by diverging somewhat from Welch's slavish obsession with the bottom line and encouraging managers to innovate and take more risks. As a result, GE has been growing in such areas as biotech, renewable energy, nanotechnology, and digital technology, while divesting in its financial businesses. Immelt has taken a page from his former boss' playbook by pursuing growth outside the US, particularly in emerging markets like India, China, Eastern Europe, Africa, and the Middle East.

As part of its strategy to focus on its industrial operations, the company announced in mid-2015 that it would be selling its GE Capital business, which includes its banking, real estate, and leasing operations. The company began by selling its $26.5 billion of real estate assets (which included factories, commercial loans, and apartment complexes) to Wells Fargo bank and private equity firm Blackstone. In 2014, GE sold off GE Money Bank AB business in Sweden, Denmark and Norway to Santander for $2.3 billion. That year the company also announced plans to exit its North American Retail Finance operations. In 2013, the company exited its CLL Trailer Services business in Europe and spun off 69% of Swiss consumer finance bank Cembra through an initial public offering.

GE hopes to double its oil and gas revenues by 2015 and plans to continue making investments to grow the business. In line with that strategy, GE in 2013 acquired Texas-based Lufkin Industries, which specializes in providing artificial lift technologies for the oil and gas industry as well as making industrial gears. The $3.3 billion deal broadened the GE Oil & Gas unit and supports the company's plans to tighten its focus on industrial customers by providing services and equipment. In 2014, GE launched Predictivity, a portfolio of web-based products to help oil and gas customers in the Asia/Pacific region improve operational and fiscal productivity.

To further boost its industrial operations, the partnered with XD Electric Group in 2013 to combine GE's grid automation capabilities with XD's high-voltage power equipment. GE Energy Financial Services has also recently invested in Japan's largest solar power project, to be built in Okayama Prefecture; it holds a 60% stake in the project.

Mergers and Acquisitions

With an eye towards improving oil prices, in late 2016 GE made a move to create a $32 billion oil business by merging GE Oil & Gas with and into Baker Hughes. GE would own 62.5% of the expanded company.

In mid-2016, GE announced plans to buy Swedish firm Arcam and German firm SLM Solutions for some $1.4 billion. The European companies both specialize in 3D printing and will become part of GE's aviation division.

In November 2015, toward its strategy of transforming more toward its industrial business, GE acquired the power assets of France's Alstom for $16.9 billion. This deal, the biggest acquisition in GE's history to date, would expand GE's global base of power-generating turbines. It also provides the company with access to expected growth in emerging markets.

A year later, GE agreed to buy Danish firm LM Wind Power, which designs and manufactures wind turbine blades, for $1.65 billion. LM Wind Power -- which will continue to run as a standalone unit within GE Renewable Energy -- operates 13 factories in Europe, Asia, and the Americas. The acquisition will provide GE with entry into the turbine blade production industry.

In January 2015, GE acquired Milestone Aviation Group for $1.8 billion.

In 2014, to further expand its presence in the oil and gas industry, GE acquired the reciprocating compression division of Cameron. That year it also strengthened its healthcare business by purchasing select life-science businesses from Thermo Fisher Scientific Inc. for $1.1 billion, and by acquiring management software and analytics provider API Healthcare for $0.3 billion.

In 2013, to boost its global reach, GE's financial arm bought a $2.3 billion portfolio of commercial real estate loans from Deutsche Postbank AG that comprises 90% British, as well as German and French, properties. GE Capital also acquired MetLife's banking unit in 2013, adding some $6.4 billion in deposits and an established online banking platform.

Also in 2013, GE acquired Lufkin Industries, which provides oil and gas equipment including pumping units and automation equipment, for $3.3 billion. That year the company also bought Italy-based industrial manufacturer Avio's aviation business, which it renamed Avio Aero, for $4.3 billion. The move expanded GE's activities in the appealing jet propulsion segment and strengthens its global supply chain.

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  • Employer Type: Public
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