Renfro Corporation

For those who tend to misplace their socks, Renfro can foot the bill. The company designs and manufacturers hundreds of styles of socks and legwear products and markets them in North America through department stores, specialty stores, and e-commerce sites. Renfro's products are sold under several brands, including Carhartt, Fruit of the Loom, Dr. Scholl's, Copper Sole, Polo, Work King, and Wrangler, among others. The company also sells its owns brands, K. Bell and Hot Sox. The clothing company's customers include well-known retailers such as CostcoKmartJ.C. PenneyTarget, and Wal-Mart.

Geographic Reach

North Carolina-based Renfro makes and distributes socks from its facilities in five US states, Canada, Mexico, India, Pakistan, and China. It operates sales offices throughout North America, Europe, and Asia.

Operations

Renfro specializes in developing, making, and marketing socks under its own brands, including K. Bell and Hot Sox, and via private label for others. It licenses Fruit of the Loom, Dr. Scholl's, Ralph Lauren, Cooper Sole, Wrangler, and Carhartt.

Sales and Marketing

The clothing company serves some of the world's biggest retailer, including Wal-Mart, Kmart, Macy's, Costco, J.C. Penney, Sears, and Target, among others.

Strategy

With the fashionable return of Sperry Top-Siders to wardrobes, the company is expanding beyond its iconic loafers to a number of items, including socks. Renfro will be making men's and women's socks under the Sperry brand. This comes on top of recent editions from Richlu (Canadian brands Tough Ducks and Work King under license) and Fruit of the Loom (Renfro purchased Fruit of the Loom maker DeSoto Mills).

Company Background

The company was founded in 1921.

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Renfro Corporation


661 Linville Rd
Mount Airy, NC 27030-3101
Phone: 1 (336) 719-8000
Fax: 1 (336) 7198215
www.renfro.com

STATS


  • Employer Type: Private
  • CEO, President: Andrew Kilby
  • CEO, President: Andrew Kilby
  • Chief Operating Officer: Dean Norman

Major Office Locations

  • Mount Airy, NC
  • Mount Airy, NC

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